Web Form Optimization: Use this 6-Step Process to Boost Conversions

Shanelle Mullin Conversion Optimization 1 Comment

How many web forms have you filled out this week? Your initial answer might be one or two. What about when you scheduled that meeting this morning? Or when you bought that t-shirt last night? Booked your flight? And the Airbnb? Often, we think of forms exclusively in terms of lead generation, but forms are all around us. So many forms just waiting to be optimized. Web forms are living, breathing friction, though. Often a form is the only thing standing between your visitor and what she wants. Yet we …

A Step-by-Step Guide to Optimizing a Low Traffic Site, Without AB Testing

Shanelle Mullin Conversion Optimization 0 Comments

A lot of different elements fall under the optimization umbrella. Psychology and persuasion, UX and design, testing and statistics, analytics, copywriting… the list goes on. Though, sometimes it can seem like testing and optimization are synonymous… It’s discouraging for those who are just starting out and don’t have enough traffic to start AB testing yet. The truth is that there’s much more to optimization than just testing, so low traffic sites can absolutely still be optimized. But let’s start from the beginning.