GetUplift Summit Recap: The Key Takeaways, Frameworks, Slides and Recordings

Talia Wolf Conversion Optimization 2 Comments

Read Time: 12 minutesLast week was pretty insane for us at GetUplift. After months of careful planning, we had the pleasure of hosting 8 amazing conversion optimization and growth experts under the same roof, during our first online summit – #GETUPLIFT. In case you were wondering, this was us behind the scenes last week:

GetUplift Online Summit- 9 Speakers,1 Day and A Lifetime of Lessons

Talia Wolf Conversion Optimization 0 Comments

Read Time: 7 minutesStop me if this doesn’t sound familiar, You read about an AMAZING best practice that works every time. Or you check out the competitor’s website and say – “These guys are killing it, this is what we need to do too!” So, you walk into your office determined to kick off the best campaign ever. You write down your strategy on a whiteboard, assemble the team and get everyone on board with the new campaign, design or AB test you want to run. Numerous Google Docs are filled with new …

How to Turn Your (Boring, Generic and Barely Converting) Emails Into Emails that Convert

Talia Wolf Conversion Optimization, Uncategorized 6 Comments

Read Time: 18 minutesIt’s morning. You grab a cup of coffee (or tea, if you’re anything like me) and you open your inbox. Big Mistake. (closes laptop immediately – hope it self-destructs), DOZENS of emails. Some are from clients or a colleague or two… the majority though, are from various businesses trying to get you to open their emails. In other words, 90% of it is spam.

6 Growth Hacks to Optimize Every Stage of your Customer Journey [Webinar]

Talia Wolf Conversion Optimization 0 Comments

Read Time: 30 minutesThis month we had the pleasure of hosting Tiffany DaSilva for a webinar all about unique growth hacking tactics that can grow your business and get your team collaborating. There’s loads to learn from this session, so pay close attention and check out the special coupon code Tiffany offers GetUplift readers for her new growth hacking box. Transcript: “So today I’m gonna be looking over the “6 Growth Hacks to Optimize Every Stage of Your Customer Journey.” But before I do that, here’s just a little bit about who I …

content marketing

Webinar: 8 Step to Creating a Content Marketing Process that Converts with Sujan Patel

Talia Wolf Conversion Optimization 1 Comment

Read Time: 27 minutesI don’t know about you but I spend a LOT of time and energy on the content marketing strategy for GetUplift. The amount of work that goes into research, writing and publishing a piece of content that converts is huge and there’s nothing more frustrating than doing all that work and getting nothing, crickets. There’s an art to writing content that converts, unfortunately it’s not just about pushing out great content that you think will work, it’s about knowing what to write and how to promote it.

landing page optimization complete guide

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

Talia Wolf Conversion Optimization 1 Comment

Read Time: 21 minutesThere are hundreds if not thousands of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that promise a 300% uplift in conversions by making one simple change and following their advice. Yeah… that never works. Another way people optimize their landing pages is by hiring a conversion optimization agency, and getting them to optimize the pages for them.  The first option should be completely off the table for you. Unless you …

Google analytics checklist

The Google Analytics Checklist

Talia Wolf Conversion Optimization 16 Comments

Read Time: 1 minutesWe’ve just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages. Here’s why: In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all the data available to you. Your goal is to understand how your landing pages are performing, find any leaks or opportunities in the funnel and identify any technical issues that need solving (e.g- loading time). This Google Analytics checklist is the one we use to analyze our clients’ pages. We’ve updated it time and time …

Mobile friendly website

How to Create a Mobile Friendly Website that Converts

Talia Wolf Conversion Optimization 4 Comments

Read Time: 10 minutesIn 2016, many of my conversations with marketers were about their lower conversion rates on their mobile landing pages. Most times, I tried to steer these conversations towards a ‘mobile-specific’ optimization strategy however, there are always a few others who drop the mic at ‘mobile responsive design’ or a ‘mobile friendly website’. The common answer is: “What’s the need for a separate mobile-specific optimization strategy anyway? We are already responsive!”. There’s nothing that frustrates me more than this argument (ok, there are a few other things that frustrate me more, but this is …

Ecommerce Optimization: 27 Examples of High Converting Product Pages

Talia Wolf Conversion Optimization 2 Comments

Read Time: 28 minutesA common request I get on Ecommerce optimization projects is to improve performance of their homepage because of the amount of traffic they get on it. Since many E-commerce sites have many different products for various target audiences, their main concern is usually how to appeal to various potential customers on that singular page. While the homepage may attract a lot more traffic to it than any other page on their site, it isn’t the case when it comes to conversions. A recent study shows that the average conversion rate of …

emotional targeting

Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

Talia Wolf Conversion Optimization 1 Comment

Read Time: 13 minutesWhen I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team suggestions. Then I’d see the results (or lack of) and end up with no insights, learn nothing, and would be left with absolutely nothing I could use to grow the business (saying I felt “frustrated” might be the understatement of the year). It was this …