Free Live Training: 8 Steps for Creating Content that Converts with Sujan Patel

Talia Wolf Conversion Optimization, Uncategorized 0 Comments

Read Time: 1 minutes

I don’t know about you but I spend a LOT of time and energy writing our content for the site. The amount of work that goes into research, writing and publishing a piece of content that converts is huge and there’s nothing more frustrating than doing all that work and getting nothing, crickets.

There’s an art to writing content that converts, unfortunately it’s not just about pushing out great content that you think will work, it’s about knowing what to write and how to promote it.

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landing page optimization complete guide

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

Talia Wolf Conversion Optimization 0 Comments

Read Time: 21 minutes

There are hundreds if not thousands of articles online offering best practices and tips for landing page optimization.

That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that promise a 300% uplift in conversions by making one simple change and following their advice.

Yeah… that never works.

Another way people optimize their landing pages is by hiring a conversion optimization agency, and getting them to optimize the pages for them. 

The first option should be completely off the table for you.

Unless you have the time to filter through all the junk articles out there, and you’re absolutely sure these best practices are right for YOUR specific businesses and audience.

The second option is great, if you have the money to spend on an expert. Not everyone does. 

However, I’d like to offer a third option.

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Google analytics checklist

The Google Analytics Checklist

Talia Wolf Conversion Optimization 16 Comments

Read Time: 1 minutes

We’ve just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages.

Here’s why:

In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all the data available to you. Your goal is to understand how your landing pages are performing, find any leaks or opportunities in the funnel and identify any technical issues that need solving (e.g- loading time).

This Google Analytics checklist is the one we use to analyze our clients’ pages. We’ve updated it time and time again according to new abilities in Google Analytics, new reports and metrics that come out and we will be updating this checklist over time too.

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retention emails

12 Examples of Retention Emails Built to Convert

Lianna Patch Conversion Optimization 4 Comments

Read Time: 11 minutes

Back when dinosaurs roamed the earth and every product was the first of its kind, getting new customers was no problem.

Business was booming. Competition was minimal. Dino salesmen were dining on tender, bloody brontosaurus steaks every night.

So it didn’t matter when some of those original customers eventually stopped buying. Because there were always more dinos to sell to.

Close the damn sale, Rex.

In case you hadn’t noticed, things have changed

Fast-forward a couple hundred million years, and the world of sales and marketing is a teeeeensy bit more competitive. (The upside: we’re not usually worried about getting eaten.)

We all know it costs more to acquire a new customer these days than to keep the old ones helplessly, gratefully entangled with you and your business.

But for some reason, too many businesses still focus most of their energy on the flashy, sexy acquisition part of the funnel — forgetting that they’re spending up to 7x more money to convert new customers while it’s actually 5X more cost effective to retain a customer than to acquire a new one.

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Increase Conversion Rates

3 Tried and Tested Emotional Triggers that Increase Conversion Rates

Nichole Elizabeth Conversion Optimization 0 Comments

Read Time: 13 minutes

I don’t know about you, but every “fun” purchase I make is an emotional roller coaster. There’s the thrill of hunting for just the right thing. The greater thrill of finding it. And then – if it’s on sale – Game on. I have to have it. NOW! Before someone else gets it! Last one? Oh no! Typing in my credit card number as fast as my fingers can fly. Phew! Okay, it’s being shipped. **Breathe**

And all of that happens before the object of desire even arrives. I don’t even know if it will fit, but my desires are fueled with dreams of mass admiration and glory.

Hey, your buyer’s journey may be different (you might not be as vain), but it’s probably not that different. Why? Because we’re all human here, we’re all impacted by emotion. Would impulse purchases happen on planet Vulcan?

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Mobile friendly website

How to Create a Mobile Friendly Website that Converts

Talia Wolf Conversion Optimization 2 Comments

Read Time: 10 minutes

In 2016, many of my conversations with marketers were about their lower conversion rates on their mobile landing pages. Most times, I tried to steer these conversations towards a ‘mobile-specific’ optimization strategy however, there are always a few others who drop the mic at ‘mobile responsive design’ or a ‘mobile friendly website’.

The common answer is: “What’s the need for a separate mobile-specific optimization strategy anyway? We are already responsive!”.

There’s nothing that frustrates me more than this argument (ok, there are a few other things that frustrate me more, but this is definitely tops of the list), for two main reasons:

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Ecommerce Optimization: 27 Examples of High Converting Product Pages

Talia Wolf Conversion Optimization 1 Comment

Read Time: 28 minutes

A common request I get on Ecommerce optimization projects is to improve performance of their homepage because of the amount of traffic they get on it. Since many E-commerce sites have many different products for various target audiences, their main concern is usually how to appeal to various potential customers on that singular page.

While the homepage may attract a lot more traffic to it than any other page on their site, it isn’t the case when it comes to conversions. A recent study shows that the average conversion rate of shoppers landing on the homepage is less than 2.5% (Monetate), significantly lower than shoppers who land on individual product pages.

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emotional targeting

Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

Talia Wolf Conversion Optimization 1 Comment

Read Time: 13 minutes

When I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team suggestions.

Then I’d see the results (or lack of) and end up with no insights, learn nothing, and would be left with absolutely nothing I could use to grow the business (saying I felt “frustrated” might be the understatement of the year).

It was this frustrating experience which led me to establish an optimization process, one that I and my team could follow, one that could be optimized as we moved forward but also serve as our foundations and a guide on how to actually conduct meaningful optimization to websites, ad creatives and email marketing campaigns. This process has been guiding as ever since and consists of 7 steps:

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google analytics webinar

Free Google Analytics Training: Take Your Skills to the Next Level [Webinar]

Talia Wolf Conversion Optimization 5 Comments

Read Time: 20 minutes

A successful conversion optimization program start with data.

There’s simply no going around it.

And Google Analytics can be frustrating at times.

We’ve all been there… Trying to fish out only the most important data, throwing loads of time, resources (and let’s face it, sweat and tears) into identifying where that leak in the funnel is, only to discover (after you’ve fixed that pesky leak)… NOTHING.

No change at all.

This happens for various reasons…

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A Step-by-Step Guide to Optimizing a Low Traffic Site, Without AB Testing

Shanelle Mullin Conversion Optimization 0 Comments

Read Time: 7 minutes

A lot of different elements fall under the optimization umbrella. Psychology and persuasion, UX and design, testing and statistics, analytics, copywriting… the list goes on.

Though, sometimes it can seem like testing and optimization are synonymous… It’s discouraging for those who are just starting out and don’t have enough traffic to start AB testing yet.

The truth is that there’s much more to optimization than just testing, so low traffic sites can absolutely still be optimized.

But let’s start from the beginning.

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