A few months ago I was watching Whiteboard Friday (as I try to do every week), and Rand Fishkin released a really interesting episode called ‘Minimum Viable SEO‘. The idea behind it was simple, Rand compiled a list of the 3 most important things you should do for SEO if you only have a few minutes every week. According to Rand, if SEO isn’t your main thing and you don’t have the time to spend every day working on it, then those were the 3 most important things you should do.
This left me wondering, is there such a thing as ‘minimum viable conversion optimization’?
As I’ve mentioned before there’s no way around it, if you want to see more than just an uplift in conversions, drive meaningful growth and truly make a difference in your entire business, optimization has to be part of your company culture. Optimization must be ingrained in everything you do, an integral part of your growth process. Unfortunately that really can’t be done with just a few minutes every week.
However, I understand that not everyone has the time or resources to focus on growth and conversion optimization this way. So what would I and my colleagues recommend if you do only have one day a month to work on optimization? What would we tell you to focus on? that’s when the idea for this article was born.
To answer these questions, I contacted some of the top optimizers in the world and asked them exactly that: