Ecommerce Optimization: 27 Examples of High Converting Product Pages

Talia Wolf Conversion Optimization 2 Comments

Read Time: 28 minutes

A common request I get on Ecommerce optimization projects is to improve performance of their homepage because of the amount of traffic they get on it. Since many E-commerce sites have many different products for various target audiences, their main concern is usually how to appeal to various potential customers on that singular page.

While the homepage may attract a lot more traffic to it than any other page on their site, it isn’t the case when it comes to conversions. A recent study shows that the average conversion rate of shoppers landing on the homepage is less than 2.5% (Monetate), significantly lower than shoppers who land on individual product pages.

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emotional targeting

Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

Talia Wolf Conversion Optimization 1 Comment

Read Time: 13 minutes

When I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team suggestions.

Then I’d see the results (or lack of) and end up with no insights, learn nothing, and would be left with absolutely nothing I could use to grow the business (saying I felt “frustrated” might be the understatement of the year).

It was this frustrating experience which led me to establish an optimization process, one that I and my team could follow, one that could be optimized as we moved forward but also serve as our foundations and a guide on how to actually conduct meaningful optimization to websites, ad creatives and email marketing campaigns. This process has been guiding as ever since and consists of 7 steps:

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Free Google Analytics Training: Take Your Skills to the Next Level [Webinar]

Talia Wolf Conversion Optimization 5 Comments

Read Time: 20 minutes

A successful conversion optimization program start with data.

There’s simply no going around it.

And Google Analytics can be frustrating at times.

We’ve all been there… Trying to fish out only the most important data, throwing loads of time, resources (and let’s face it, sweat and tears) into identifying where that leak in the funnel is, only to discover (after you’ve fixed that pesky leak)… NOTHING.

No change at all.

This happens for various reasons…

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A Step-by-Step Guide to Optimizing a Low Traffic Site, Without AB Testing

Shanelle Mullin Conversion Optimization 0 Comments

Read Time: 7 minutes

A lot of different elements fall under the optimization umbrella. Psychology and persuasion, UX and design, testing and statistics, analytics, copywriting… the list goes on.

Though, sometimes it can seem like testing and optimization are synonymous… It’s discouraging for those who are just starting out and don’t have enough traffic to start AB testing yet.

The truth is that there’s much more to optimization than just testing, so low traffic sites can absolutely still be optimized.

But let’s start from the beginning.

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become a cro expert

Conversion Optimization Skills: How to Become (or Hire) a Kickass CRO Expert

Talia Wolf Conversion Optimization 0 Comments

Read Time: 13 minutes

Stop me if this doesn’t sound familiar…

Step #1: You found a leak on a certain page in the funnel that needs fixing.

Step #2:  You think to yourself: “Let’s see what best practices on blogs suggest on fixing this issue. Turns out, blog posts say yellow buttons work 10X times better than green. (…or any other random “best practice” articles that promise a 500% uplift in one day)

Step #3: You spend tons of hours creating the new variation, getting many team members involved and spend a lot of resources launching that test.

Step #4: Results come in: You have no idea why that didn’t work. OR, it worked… kind of.. You got a small uplift but have no idea why or what to do next.

Step #5: Rinse and repeat.

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Emotion Sells: The Masterclass (Course Enrollment Now Open for a Limited Time!)

Talia Wolf Conversion Optimization 0 Comments

Read Time: 1 minutes

Ready to learn how to use emotion to sell more (and more and more…) ?

Emotion Sells: The Masterclass  is designed to show you how to use the proven EMOTIONAL TARGETING FRAMEWORK I have tested LITERALLY A THOUSAND TIMES to optimize my client’s websites and double or even triple their conversions.

In this course you’ll learn:

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Free Cheatsheet: The Right Way to Use the Emotional Affect of Colors

Talia Wolf Conversion Optimization 1 Comment

Read Time: 1 minutes

It’s true. Colors do have an emotional affect on us and we can use them to influence our customer’s decisions.

However, there is one FUNDAMENTAL thing everyone keeps getting wrong with color persuasion. So I’ve decided to share the exact cheat sheet from the ‘Emotion Sells: The Masterclass‘ course for FREE so you can better understand the emotional affect of colors on people and choose the right colors for your target audience.

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talia wolf webinar

Webinar: How to 10X Sales & Business Growth With Emotional Targeting

Talia Wolf Conversion Optimization 2 Comments

Read Time: 1 minutes

Come hang out with me Monday, December 5th, 11am EST.

I’m hosting a private webinar for my readers only and you’re invited.

Here’s what you can expect from the webinar:

  • A deep dive into the biggest mistakes marketers make when optimizing their sites, pages and funnels.
  • The emotional targeting methodology: How I optimize my client’s websites, identify emotional triggers and create experiences that convert.
  • The 3 step process to using this methodology and taking your optimization skills to the next level.

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All-In-One Guide to Choosing the Right Image for Your Landing Pages

An All-In-One Guide to Choosing the Right Image for Your Landing Pages

Talia Wolf Conversion Optimization 2 Comments

Read Time: 9 minutes

Landing pages have many elements to them that require careful consideration;

  1. The main headline
  2. Subtitle
  3. The call to action button
  4. Social Proof
  5. Dedicated content
  6. The form and fields people need to fill in
  7. and of course the main hero image

While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.

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advance social proof tips

10 Advanced Ways I Use Social Proof to Increase Conversion Rates

Talia Wolf Conversion Optimization 4 Comments

Read Time: 12 minutes

We ALL know that social proof works well and that it’s important, so why are so many businesses getting it wrong? *News Flash*, there’s more to social proof than just trust seals and the “As seen at” section on your site.

Somehow, social proof has become yet another conversion optimization tactic used in a completely wrong way. It’s become yet another task to mark on a checklist as “done” and is almost always used with no strategy or careful planning.

This mistake is costing businesses A LOT of money

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