talia wolf webinar

Webinar: How to 10X Sales & Business Growth With Emotional Targeting

Talia Wolf Conversion Optimization 2 Comments

Read Time: 1 minutes

Come hang out with me Monday, December 5th, 11am EST.

I’m hosting a private webinar for my readers only and you’re invited.

Here’s what you can expect from the webinar:

  • A deep dive into the biggest mistakes marketers make when optimizing their sites, pages and funnels.
  • The emotional targeting methodology: How I optimize my client’s websites, identify emotional triggers and create experiences that convert.
  • The 3 step process to using this methodology and taking your optimization skills to the next level.

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All-In-One Guide to Choosing the Right Image for Your Landing Pages

An All-In-One Guide to Choosing the Right Image for Your Landing Pages

Talia Wolf Conversion Optimization 2 Comments

Read Time: 9 minutes

Landing pages have many elements to them that require careful consideration;

  1. The main headline
  2. Subtitle
  3. The call to action button
  4. Social Proof
  5. Dedicated content
  6. The form and fields people need to fill in
  7. and of course the main hero image

While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.

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advance social proof tips

10 Advanced Ways I Use Social Proof to Increase Conversion Rates

Talia Wolf Conversion Optimization 4 Comments

Read Time: 12 minutes

We ALL know that social proof works well and that it’s important, so why are so many businesses getting it wrong? *News Flash*, there’s more to social proof than just trust seals and the “As seen at” section on your site.

Somehow, social proof has become yet another conversion optimization tactic used in a completely wrong way. It’s become yet another task to mark on a checklist as “done” and is almost always used with no strategy or careful planning.

This mistake is costing businesses A LOT of money

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seo and cro tips

6 CRO and SEO Lessons from Top Speakers at MozCon and Conversion Jam

Talia Wolf Conversion Optimization 2 Comments

Read Time: 8 minutes

I just got back from speaking at MozCon the top SEO conference in the US and ConversionJam, the largest CRO conference in the world, and wow did I learn a lot. Both MozCon and ConversionJam were jam packed with inspiring speakers, extremely interesting sessions, actionable content and powerful takeaways I just couldn’t let fly by without sharing them with you guys. Below is a summary of some my favorite sessions, the top CRO and SEO lessons that included powerful tips and resources about conversion optimization, UX and SEO.

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snapchat conversion rules

3 Snapchat Marketing Rules You Need to Follow

Talia Wolf Conversion Optimization, Social Media 1 Comment

Read Time: 5 minutes

When I started using Snapchat I didn’t intend for it to be a marketing channel. I was still using it for taking adorable photos of my dog ‘Loki’ when I started getting requests for conversion optimization tips from people. At first it was 1 or 2 people a week, however 35 days later I get 5-10 questions a day and I’ve been using Snapchat to answer people’s questions, give short optimization and AB testing guides and have ongoing discussions with marketers all over the world. During these 35 days I’ve seen over and over again that there are 3 snapchat marketing rules you need to follow to grow your followers base, engagement and conversions.

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best conversion optimization tips

Best Conversion Optimization Posts You Should Read

Talia Wolf Conversion Optimization 0 Comments

Read Time: 5 minutes

2015 has been an exiting year for me.
I’ve spoken at some amazing events like CTAConf, SearchLove, Opticon, GMIC, and many others. I met some great people, ran incredibly educating and exciting tests and I’ve learned SO much.

I dedicated 2015 to diving further more into building better customer journeys, addressing the emotional needs of customers and utilizing emotional targeting. Thankfully with the help of my team we’ve written about most of our tests and findings and were able to share our lessons. Here are some of your favorite chosen posts of 2015:

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call to action buttons

3 Ways To Improve Your Call To Action Buttons

Talia Wolf Conversion Optimization 0 Comments

Read Time: 3 minutes

This post was originally posted on Conversioner. after some thought I decided that my readers could benefit from a post about call to action buttons too. So here you go 😉

One of the most important steps in improving conversion on your landing pages, is designing a call to action  that will work. A call to action is an element on a web page that is meant to encourage the visitor to perform an action.  The most common type of call to action element is a clickable button that contains phrases like ‘Download’ or ‘Sign up’.

Designing a proper CTA (call to action) button requires careful planning, understanding of your users and testing. Here are 3 quick tips that will help you improve your conversion immediately.

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