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Conversion Optimization Resources

Within this page you can find all the conversion optimization resources, cheat sheets, checklists, slides and actionable content for free.

    1. The Complete List of Psychological Triggers– Use this cheat sheet to better understand the different cognitive biases and psychological triggers that affect our decision making process. In this cheat sheet, you’ll find a list of the cognitive biases, a detailed explanation for them, examples of how and where to use them and links to case studies we’ve done to use them.

    2. The Color Psychology Cheatsheet – Download this cheatsheet to learn how to use the emotional effects of colors and convert your customers quickly. Rather than blindly following general infographics, this cheatsheet offers details on how colors affect different cultures, which metrics to follow and where color psychology goes wrong.

    3. The Landing Page Optimization Worksheet – Use this worksheet and checklist to analyze and optimize your landing pages. This worksheet includes a guide for understanding your prospect’s awareness level, how to choose compelling social proof and an in-depth checklist for every single element on your landing page.  

    4. Google Analytics Checklist Download this Google Analytics checklist to analyze and optimize the performance of your landing pages. Includes a complete list of metrics and reports you should be tracking.

    5. The Microcopy Guide – Learn how to optimize your newsletter call to action buttons in 15-minutes work. This guide, written by Kinneret Ifrah will give you the play-by-play of UX copy rules, tips and best practices.

    6. The Emotional Content Worksheet – Working on your campaign messaging? Use this worksheet to determine who your audience is, what you need to say to them and how you should say it.