We're bringing together 9 worldwide experts in “customer-centric” marketing .
For maybe the first time ever, you’ll get an inside look at what the world’s top pros are doing RIGHT NOW without spending $1000’s on your flight, hotel and all-access pass.
Learn, chat and connect with some of the top marketers in the world.
Our 45-minute sessions are jam-packed with actionable tips, guides and frameworks for you to follow and start using immediately.
09:30 AM (EST) | 03:30 PM (CET)
Founder & CEO at Omniconvert
Master Personalization: How to use the 'Recency-Frequency-Monetary' Model (RFM) to Drive Continuous Growth
Marketing isn't about a one time sale. In order to continuously drive growth for your business, you must focus on building and maintaining authentic relationships with your customers.
In this session you'll learn:
How to use the RFM model to increase retention within the first 30 days of your customer's purchase
How to create loyalty programs that drive exponential growth
10:30 AM EST | 04:30 PM (CET)
Founder & International SEO Consultant
How to Connect Your SEO to What Your Customers Really Want
In this session you'll learn:
How to connect your SEO with your audiences' search behaviour
Identify which main queries your competitors are targeting that drive the best results
Which are the best query opportunities to target your customers per device, content formats & areas
11:15 AM EST | 05:15 PM (CET)
Founder & Chief Optimizer at GetUplift
How to Use Emotion to Double Your Conversions & Grow Your Business
Emotion Sells. Marketers behind big brands like NIKE, STARBUCKS, APPLE, BMW, and LEGO have known this for years. And yes, they’ve used EMOTIONAL TARGETING on you (yes, YOU) over and over again. In this session, Talia will show you exactly how to use it too and double your conversions. You'll learn:
How to tap into your customers' emotions and understand their desires, needs, concerns and motivations
The exact 4 step-by-step process to creating high converting funnels that customers love to convert to
12:00 PM EST | 06:00 (CET)
Co-Founder at Orbit Media
Building Better Mousetraps: How Content Inspires Your Visitors to Act
Why do visitors take action? What makes them stay, read, believe and click? This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. Here's what you're going to learn:
Why most websites fail today, according to 12 years of research
How to create a conversion map that guides visitors thoughts and actions
You’ll leave with new insights into the psychology of your visitors and new ideas that will make an immediate impact.
12:45 PM EST | 06:45 (CET)
Co-Founder at Copy Hackers and Airstory
A Crash Course in Conversion Copywriting
You'd never "take a stab" at engineering a bridge or roofing your house or even giving yourself a haircut.
So why do you keep guessing (and failing) at copywriting?
Copy is your online salesperson. In this session Joanna Wiebe of Copy Hackers and Airstory will teach you the formula-based approach to turn your failing messages into copy that converts.
01:30 PM EST | 07:30 (CET)
Founder at LoveYourCustomers
Out with Personas: How to Create Compelling, High-Converting Campaigns Using 'Jobs To Be Done'
Traditional marketing teaches us to group customers based on their personas ("Jane is 35, works in corporate HR, drives a Honda, loves her two kids"). But this approach misses the mark, it fails to address the customer's need. That need is what drives people to use your product. In this session you'll learn:
How 'Jobs To Be Done' (JTBD) helps you discover the fuel for drastically more relevant, high-converting marketing campaigns for your customers.
How to implement the JTBD process within your organization
The exact questions to ask to uncover your customers' JTBD.
02:15 PM EST | 08:15 PM (CET)
Senior Conversion Optimizer at Unbounce
A Live Landing Page Workshop: Get Your Page Evaluated!
In this session, Michael will walkthrough your customer journey from ad to landing page and deliver bulletproof suggestions and ideas for optimizing them.
Want to get your funnel reviewed by one of the top landing page authorities in the world? Here's what you need to do:
Unlock your Funnel with Extreme Data-Driven Personalization
If someone tells you they create a single message for their entire audience, they are probably Steve Jobs. For the rest of us, searching for the perfect message is a fool's errand.
Real-time APIs can empower marketers to learn a great deal (more than you think) about their users, with which we can thoughtfully create personalized campaigns and experiences that convert. In this session you'll learn:
How we use APIs, data, and marketing tools at Segment to personalize our brand experience across our entire funnel
Including examples from our website, live chat, and even outbound email campaigns
03:45 PM EST | 09:45 PM (CET)
President & Partner at Kick Point
Not All Sessions are Created Equal
Marketing reports typically start with website sessions, visitors, and year over year data. But these reports miss an important point -- not everyone who visits your website is a new customer, ready to buy. How are you helping customers engage with you after the sale? Once that sale happens, your customer actually needs you more, but they don't want to be sold to. In this session you'll learn:
How to reinforce the message that your customers made a good decision in choosing your company and that you still care about them and their needs.
How to use segmentation to strengthen relationships with your current customers.
Andy is the Co-founder and Strategic Director of Orbit Media, a web design company in Chicago. He's also a speaker, author and host of the Content Matters podcast.
Over the past 16 years, Andy has provided web strategy and advice to more than a thousand businesses. Chosen as 'Top 10 Online Marketing Experts to Watch in 2015' by Forbes, Andy is a top-rated speaker at national conferences and a writer for many of the biggest blogs.
Make sure to check out his session: Building Better Mousetraps: How Content Inspires Your Visitors to Act at 12PM EST
About Joanna Wiebe
The founder of Copy Hackers, Joanna Wiebe writes conversion copy for tech businesses like Wistia, Buffer, and Edgar. Her best copywriting templates are at the core of Airstory, her creation software for teams.
Joanna believes that copy is awesome and copywriters are the best-kept secret in the sales and marketing world. She also thinks that the world needs more good news stories to normalize good behavior. And varieties of pie.
Check out her session: Conversion Copywriting and the End of Guesswork at 12:45PM EST
About Talia Wolf
As founder and chief optimizer at GetUplift, Talia uses emotion, customer-centric research and persuasive design to generate more revenues, leads and sales for businesses.
Recently listed as one of the most influential experts in conversion optimization, Talia is a conversion optimization specialist, trainer and keynote speaker.
Join Talia's session: 'How to Use Emotion to Double Your Conversions & Grow Your Business 10X' at 11:15 AM EST
About Aleyda Solis
Aleyda Solis is an International SEO Consultant, a blogger (Search Engine Land, State of Digital and Moz), speaker (with more than 70 conferences in 18 countries in English and Spanish) & author (of "SEO, Las Claves Esenciales").
Listed as 'Top 10 Digital Marketing specialists to follow in 2015' on Forbes, she has more than 8 years experience doing Search Engine Optimization for European, American and Latin-American companies.
Join her session: How to Connect Your SEO to What Your Customers Really Want at 10:30AM EST.
About Dana DiTomaso
Dana is President & Partner at Kick Point, where she applies marketing into strategies to grow clients' businesses, in particular to ensure that digital and traditional play well together. With her deep experience in digital, Dana can separate real solutions from wastes of time (and budget).
Dana is the past-president of the Advertising Club of Edmonton and is the weekly technology columnist on CBC Edmonton AM. She also enjoys drinking fancy beer and yelling at football players.
Join her talk 'Not All Sessions are Created Equal' at 03:45PM EST.
About Michael Aagaard
Unbounce’s Senior Conversion Optimizer, Michael Aagaard, has worked full time with CRO since 2008. Before joining Unbounce in 2015, Aagaard was a self-employed consultant helping companies in North America and Europe improve their online businesses.
He is a sought after international keynote speaker and is widely known as one of the most passionate and enthusiastic people in the industry.
Join him for his LIVE landing page workshop where he'll be evaluating your landig page! 02:15 PM EST
About Guillaume Cabane
Guillaume Cabane is the VP of Growth at Segment.
Prior to joining Segment he was Head of Marketing at Mention. In addition to other marketing roles at French companies, Guillaume spent 6 years at Apple as the Business Development Manager for Europe Online B2B.
Outside of work, Guillaume is a startup advisor, husband, father, cheese-eater and Pastafarian.
Join his session: 'Unlock your Funnel with Extreme Data-Driven Personalizaion' at 4:30PM EST
About Claire Suellentrop
Claire Suellentrop loves getting into customers’ heads, uncovering what they really care about, and using those juicy details to create stickier marketing, sales and onboarding funnels for SaaS companies.
She teaches DIY founders and marketers to do the same at LoveYourCustomers.
Join Claire for her session: Out With Personas: Creating Compelling, High-Converting Campaigns Using Jobs To Be Done at 01:30PM EST.
About Valentin Radu
Valentin Radu is a serial entrepreneur and visionary involved in tech and digital marketing for the past 12 years. Married with two children, he is the founder of Omniconvert, a worldwide awarded all-in-one conversion suite. Omniconvert is a democratic SaaS company with 100% focus on conversion optimization.
Valentin is a sought after thought leader in the CRO space and speaks at conferences worldwide on testing ideas and CRO methodology.
Join his session --> Master Personalization: How to use the 'Recency-Frequency-Monetary' Model (RFM) to Drive Continuous Growth at 09:30AM EST