We're bringing together 9 worldwide experts in “customer-centric” marketing .
For maybe the first time ever, you’ll get an inside look at what the world’s top pros are doing RIGHT NOW without spending $1000’s on your flight, hotel and all-access pass.
Learn, chat and connect with some of the top marketers in the world.
Our 45-minute sessions are jam-packed with actionable tips, guides and frameworks for you to follow and start using immediately.
Master Personalization: How to use the 'Recency-Frequency-Monetary' Model (RFM) to Drive Continuous Growth
Marketing isn't about a one time sale. In order to continuously drive growth for your business, you must focus on building and maintaining authentic relationships with your customers.
In this session you'll learn:
How to Connect Your SEO to What Your Customers Really Want
In this session you'll learn:
How to Use Emotion to Double Your Conversions & Grow Your Business
Emotion Sells. Marketers behind big brands like NIKE, STARBUCKS, APPLE, BMW, and LEGO have known this for years. And yes, they’ve used EMOTIONAL TARGETING on you (yes, YOU) over and over again. In this session, Talia will show you exactly how to use it too and double your conversions. You'll learn:
Building Better Mousetraps: How Content Inspires Your Visitors to Act
Why do visitors take action? What makes them stay, read, believe and click? This presentation is a breakdown of the major conversion factors in terms you haven’t heard before. Here's what you're going to learn:
You’ll leave with new insights into the psychology of your visitors and new ideas that will make an immediate impact.
A Crash Course in Conversion Copywriting
You'd never "take a stab" at engineering a bridge or roofing your house or even giving yourself a haircut.
So why do you keep guessing (and failing) at copywriting?
Copy is your online salesperson. In this session Joanna Wiebe of Copy Hackers and Airstory will teach you the formula-based approach to turn your failing messages into copy that converts.
Out with Personas: How to Create Compelling, High-Converting Campaigns Using 'Jobs To Be Done'
Traditional marketing teaches us to group customers based on their personas ("Jane is 35, works in corporate HR, drives a Honda, loves her two kids"). But this approach misses the mark, it fails to address the customer's need. That need is what drives people to use your product. In this session you'll learn:
A Live Landing Page Workshop: Get Your Page Evaluated!
In this session, Michael will walkthrough your customer journey from ad to landing page and deliver bulletproof suggestions and ideas for optimizing them.
Want to get your funnel reviewed by one of the top landing page authorities in the world? Here's what you need to do:
Unlock your Funnel with Extreme Data-Driven Personalization
If someone tells you they create a single message for their entire audience, they are probably Steve Jobs. For the rest of us, searching for the perfect message is a fool's errand.
Real-time APIs can empower marketers to learn a great deal (more than you think) about their users, with which we can thoughtfully create personalized campaigns and experiences that convert. In this session you'll learn:
Not All Sessions are Created Equal
Marketing reports typically start with website sessions, visitors, and year over year data. But these reports miss an important point -- not everyone who visits your website is a new customer, ready to buy. How are you helping customers engage with you after the sale? Once that sale happens, your customer actually needs you more, but they don't want to be sold to. In this session you'll learn:
Stay tuned for special offers and freebies from our partners