4 Rules for Creating a High-Converting About Us Page

Talia Wolf Conversion Optimization 2 Comments

When you think about the most important pages of your site, what comes to mind? Most people think of the homepage, then perhaps their pricing page, product pages or the contact page. Rarely do marketers understand the huge importance of the ‘About Us’ page. In a recent study conducted by KoMarketing, 52% of respondents said the first thing they want to see when they land on a website is a company’s ‘About Us’ page. Why do so many people care about the ‘About Us’ page? well, in his book ‘Likeonomics: …