sales funnel optimization

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love

Jen Havice Conversion Optimization 4 Comments

Read Time: 12 minutesA little before my birthday, I found this in my inbox: I get sucked in by the cupcake and the coupon code. My lizard brain takes over… or maybe it’s my stomach. Don’t tell me this hasn’t happened to you before. Sure, the copy doesn’t tell me anything about this company, how to apply the coupon code, or if I’ll get 10% off my entire purchase, but I’m willing to throw caution to the wind and dive head first into this sales funnel. So I click on the Facebook ad …

Ecommerce Optimization: 27 Examples of High Converting Product Pages

Talia Wolf Conversion Optimization 1 Comment

Read Time: 28 minutesA common request I get on Ecommerce optimization projects is to improve performance of their homepage because of the amount of traffic they get on it. Since many E-commerce sites have many different products for various target audiences, their main concern is usually how to appeal to various potential customers on that singular page. While the homepage may attract a lot more traffic to it than any other page on their site, it isn’t the case when it comes to conversions. A recent study shows that the average conversion rate of …