landing page optimization complete guide

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

Talia Wolf Conversion Optimization 1 Comment

Read Time: 21 minutesThere are hundreds if not thousands of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that promise a 300% uplift in conversions by making one simple change and following their advice. Yeah… that never works. Another way people optimize their landing pages is by hiring a conversion optimization agency, and getting them to optimize the pages for them.  The first option should be completely off the table for you. Unless you …

All-In-One Guide to Choosing the Right Image for Your Landing Pages

An All-In-One Guide to Choosing the Right Image for Your Landing Pages

Talia Wolf Conversion Optimization 2 Comments

Read Time: 9 minutesLanding pages have many elements to them that require careful consideration; The main headline Subtitle The call to action button Social Proof Dedicated content The form and fields people need to fill in and of course the main hero image While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.