landing page optimization complete guide

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

Talia Wolf Conversion Optimization 4 Comments

There are hundreds if not thousands of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that promise a 300% uplift in conversions by making one simple change and following their advice. Yeah… that never works. Unless you have the time to filter through all the junk articles out there, and you’re absolutely sure these best practices are right for YOUR specific businesses and audience, Id’ stay clear from those. The …

All-In-One Guide to Choosing the Right Image for Your Landing Pages

An All-In-One Guide to Choosing the Right Image for Your Landing Pages

Talia Wolf Conversion Optimization 3 Comments

Landing pages have many elements to them that require careful consideration; The main headline Subtitle The call to action button Social Proof Dedicated content The form and fields people need to fill in and of course the main hero image While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.