Minimum Viable Conversion Optimization: If You Only Have One Day a Month, Do This!

Talia Wolf Conversion Optimization 2 Comments

A few months ago I was watching Whiteboard Friday (as I try to do every week), and Rand Fishkin released a really interesting episode called ‘Minimum Viable SEO‘. The idea behind it was simple, Rand compiled a list of the 3 most important things you should do for SEO if you only have a few minutes every week. According to Rand, if SEO isn’t your main thing and you don’t have the time to spend every day working on it, then those were the 3 most important things you should …

4 Rules for Creating a High-Converting About Us Page

Talia Wolf Conversion Optimization 2 Comments

When you think about the most important pages of your site, what comes to mind? Most people think of the homepage, then perhaps their pricing page, product pages or the contact page. Rarely do marketers understand the huge importance of the ‘About Us’ page. In a recent study conducted by KoMarketing, 52% of respondents said the first thing they want to see when they land on a website is a company’s ‘About Us’ page. Why do so many people care about the ‘About Us’ page? well, in his book ‘Likeonomics: …

GetUplift Summit Recap: The Key Takeaways, Frameworks, Slides and Recordings

Talia Wolf Conversion Optimization 4 Comments

Last week was pretty insane for us at GetUplift. After months of careful planning, we had the pleasure of hosting 8 amazing conversion optimization and growth experts under the same roof, during our first online summit – #GETUPLIFT. In case you were wondering, this was us behind the scenes last week:

snapchat conversion rules

3 Snapchat Marketing Rules You Need to Follow

Talia Wolf Conversion Optimization, Social Media 1 Comment

When I started using Snapchat I didn’t intend for it to be a marketing channel. I was still using it for taking adorable photos of my dog ‘Loki’ when I started getting requests for conversion optimization tips from people. At first it was 1 or 2 people a week, however 35 days later I get 5-10 questions a day and I’ve been using Snapchat to answer people’s questions, give short optimization and AB testing guides and have ongoing discussions with marketers all over the world. During these 35 days I’ve …

best conversion optimization tips

Best Conversion Optimization Posts You Should Read

Talia Wolf Conversion Optimization 0 Comments

2015 has been an exiting year for me. I’ve spoken at some amazing events like CTAConf, SearchLove, Opticon, GMIC, and many others. I met some great people, ran incredibly educating and exciting tests and I’ve learned SO much. I dedicated 2015 to diving further more into building better customer journeys, addressing the emotional needs of customers and utilizing emotional targeting. Thankfully with the help of my team we’ve written about most of our tests and findings and were able to share our lessons. Here are some of your favorite chosen …

call to action buttons

3 Ways To Improve Your Call To Action Buttons

Talia Wolf Conversion Optimization 0 Comments

This post was originally posted on Conversioner. after some thought I decided that my readers could benefit from a post about call to action buttons too. So here you go 😉 One of the most important steps in improving conversion on your landing pages, is designing a call to action  that will work. A call to action is an element on a web page that is meant to encourage the visitor to perform an action.  The most common type of call to action element is a clickable button that contains …