A lot of different elements fall under the optimization umbrella. Psychology and persuasion, UX and design, testing and statistics, analytics, copywriting… the list goes on. Though, sometimes it can seem like testing and optimization are synonymous… It’s discouraging for those who are just starting out and don’t have enough traffic to start AB testing yet. The truth is that there’s much more to optimization than just testing, so low traffic sites can absolutely still be optimized. But let’s start from the beginning.