google analytics mistakes

Google Analytics Training: How to Turn Insights Into Action [Webinar]

Talia Wolf Conversion Optimization 0 Comments

The foundation of good optimization is data. That’s where it starts. Once you find the right insights in Google Analytics and locate the pain points in your funnel, you can make better optimization decisions. It all comes down to knowing where to look, what tools to use and how to turn those insights into an actionable optimization plan. Here to teach us everything we need is Google Analytics Advocate and Expert, Krista Seiden. Krista is a keynote speaker, author and digital marketing expert who teaches marketers all over the world …

landing page optimization complete guide

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

Talia Wolf Conversion Optimization 3 Comments

There are hundreds if not thousands of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that promise a 300% uplift in conversions by making one simple change and following their advice. Yeah… that never works. Unless you have the time to filter through all the junk articles out there, and you’re absolutely sure these best practices are right for YOUR specific businesses and audience, Id’ stay clear from those. The …

Google analytics checklist

The Google Analytics Checklist

Talia Wolf Conversion Optimization 16 Comments

We’ve just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages. Here’s why: In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all the data available to you. Your goal is to understand how your landing pages are performing, find any leaks or opportunities in the funnel and identify any technical issues that need solving (e.g- loading time). This Google Analytics checklist is the one we use to analyze our clients’ pages. We’ve updated it time and time …

google analytics webinar

Free Google Analytics Training: Take Your Skills to the Next Level [Webinar]

Talia Wolf Conversion Optimization 6 Comments

A successful conversion optimization program start with data. There’s simply no going around it. And Google Analytics can be frustrating at times. We’ve all been there… Trying to fish out only the most important data, throwing loads of time, resources (and let’s face it, sweat and tears) into identifying where that leak in the funnel is, only to discover (after you’ve fixed that pesky leak)… NOTHING. No change at all. This happens for various reasons…