landing page optimization complete guide

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

Talia Wolf Conversion Optimization 1 Comment

Read Time: 21 minutesThere are hundreds if not thousands of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that promise a 300% uplift in conversions by making one simple change and following their advice. Yeah… that never works. Another way people optimize their landing pages is by hiring a conversion optimization agency, and getting them to optimize the pages for them.  The first option should be completely off the table for you. Unless you …

Google analytics checklist

The Google Analytics Checklist

Talia Wolf Conversion Optimization 16 Comments

Read Time: 1 minutesWe’ve just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages. Here’s why: In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all the data available to you. Your goal is to understand how your landing pages are performing, find any leaks or opportunities in the funnel and identify any technical issues that need solving (e.g- loading time). This Google Analytics checklist is the one we use to analyze our clients’ pages. We’ve updated it time and time …

All-In-One Guide to Choosing the Right Image for Your Landing Pages

An All-In-One Guide to Choosing the Right Image for Your Landing Pages

Talia Wolf Conversion Optimization 2 Comments

Read Time: 9 minutesLanding pages have many elements to them that require careful consideration; The main headline Subtitle The call to action button Social Proof Dedicated content The form and fields people need to fill in and of course the main hero image While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.

advance social proof tips

10 Advanced Ways I Use Social Proof to Increase Conversion Rates

Talia Wolf Conversion Optimization 4 Comments

Read Time: 12 minutesWe ALL know that social proof works well and that it’s important, so why are so many businesses getting it wrong? *News Flash*, there’s more to social proof than just trust seals and the “As seen at” section on your site. Somehow, social proof has become yet another conversion optimization tactic used in a completely wrong way. It’s become yet another task to mark on a checklist as “done” and is almost always used with no strategy or careful planning. This mistake is costing businesses A LOT of money

call to action buttons

3 Ways To Improve Your Call To Action Buttons

Talia Wolf Conversion Optimization 0 Comments

Read Time: 3 minutesThis post was originally posted on Conversioner. after some thought I decided that my readers could benefit from a post about call to action buttons too. So here you go 😉 One of the most important steps in improving conversion on your landing pages, is designing a call to action  that will work. A call to action is an element on a web page that is meant to encourage the visitor to perform an action.  The most common type of call to action element is a clickable button that contains …