Web Form Optimization: Use this 6-Step Process to Boost Conversions

Shanelle Mullin Conversion Optimization 1 Comment

How many web forms have you filled out this week? Your initial answer might be one or two. What about when you scheduled that meeting this morning? Or when you bought that t-shirt last night? Booked your flight? And the Airbnb? Often, we think of forms exclusively in terms of lead generation, but forms are all around us. So many forms just waiting to be optimized. Web forms are living, breathing friction, though. Often a form is the only thing standing between your visitor and what she wants. Yet we …