How to Spend Less and Win More Qualified B2B Leads

Alexandra Tachalova Conversion Optimization 2 Comments

How do I get high-quality B2B leads? In the 10 years I’ve worked in B2B, I’ve been asked this again. And again. By enterprise businesses. Tiny start-ups. And everyone in between.  And they’re not alone in wondering. According to this BrightTALK report, 53% of marketers claimed that half  their budget went straight to lead gen. But here’s the thing. When it comes to lead gen, the more you know, the more skeptical you tend to be about “cutting edge” techniques. Just think of all the annoying pop-ups jumping at you …