Nikki Elbaz: Email conversion copywriter

How to Get Into Your Customers’ Heads with Customer Interviews (and Increase Conversions)

by Nikki Elbaz | Conversion Optimization

I’m not gonna pumpkin-spice coat it: interviewing customers is hard. Prompting vulnerable sharing from complete strangers is not something most people consider fun… Which is why I’ve heard just about every excuse for not interviewing customers: I don’t have any...

How to Get Into Your Customers’ Heads with Customer Interviews (and Increase Conversions)

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