customer interviews guide

How to Get Into Your Customers’ Heads with Customer Interviews (and Increase Conversions)

Nikki Elbaz Conversion Optimization 3 Comments

I’m not gonna pumpkin-spice coat it: interviewing customers is hard. Prompting vulnerable sharing from complete strangers is not something most people consider fun… Which is why I’ve heard just about every excuse for not interviewing customers: I don’t have any customers. I don’t want to bother my customers. No one has any time to talk to us. Customer interviews don’t give quantitative data. We don’t even get any good qualitative data from interviews. Just a bunch of whining. And my personal favorite: I know what my customers need. There are …