by Shanelle Mullin | Conversion Optimization
How many web forms have you filled out this week? Your initial answer might be one or two. What about when you scheduled that meeting this morning? Or when you bought that t-shirt last night? Booked your flight? And the Airbnb? Often, we think of forms exclusively in...
by Shanelle Mullin | Conversion Optimization
A lot of different elements fall under the optimization umbrella. Psychology and persuasion, UX and design, testing and statistics, analytics, copywriting… the list goes on. Though, sometimes it can seem like testing and optimization are synonymous… It’s...