Talia Wolf, Author at GetUplift

How to optimize your site with user testing

Talia Wolf June 3, 2018 Conversion Optimization 0 Comments

If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it? We spend hours, weeks and months planning our websites and funnels, but we don’t really know how people end up using them do we? Sure, you think we designed the perfect experience, but are you sure? Google Analytics tells us where the problem is in the funnel, heatmaps and session recordings show us what people are doing on the page, but not WHY. “Why are they clicking those buttons?” “Why aren’t …

Are heatmaps actually effective? Interview with HotJar Founder

Talia Wolf April 16, 2018 Conversion Optimization 0 Comments

Heatmaps are a very popular tool in the world of conversion optimization. They’re used in reports to support theories and show behavior on a particular page, but are they actually effective? Or do they just look good in a report? Many tools allow you to see how people behave and engage on your site, so what makes Heatmaps, the right tool to use to increase conversions? A couple of weeks ago while Dr. David Darmanin, founder of HotJar and I were in Stockholm speaking at Webbdagarna, I grabbed him and …

How to go from blank screen to high-converting copy [webinar]

Talia Wolf February 22, 2018 Conversion Optimization 0 Comments

At some point in your career you have probably been told that copy doesn’t matter or that people don’t read. 🙄 That’s why most “best practices” tell you to: Reduce the copy on your pages Remove your explanatory text Shorten the subject lines you use Right one word headlines There’s plenty more of those “tips” around the web. Well here’s the hard truth: These “experts”, blog posts and “best practices” are completely wrong. Copy can make or break your conversions. I want to make sure you’re on the path to …

7 advanced ways to distribute your content in a crowded market [Webinar]

Talia Wolf January 14, 2018 Conversion Optimization 0 Comments

In last week’s live training we tackled the biggest issue marketers have today: How to distribute content. It’s no longer enough to just create good content, if you’re not distributing it in the right places, no one will notice you. This was hands-down one of the best trainings we’ve ever had thanks to Ross Simmonds who killed it! Here are the biggest takeaways you don’t want to miss: Why your brand is struggling to stand out (and how Google and Facebook are making it even harder) — 08:00 The most important …

Google Analytics Training: How to Turn Insights Into Action [Webinar]

Talia Wolf December 10, 2017 Conversion Optimization 0 Comments

The foundation of good optimization is data. That’s where it starts. Once you find the right insights in Google Analytics and locate the pain points in your funnel, you can make better optimization decisions. It all comes down to knowing where to look, what tools to use and how to turn those insights into an actionable optimization plan. Here to teach us everything we need is Google Analytics Advocate and Expert, Krista Seiden. Krista is a keynote speaker, author and digital marketing expert who teaches marketers all over the world …

[Webinar] 7 Fail-Proof Steps for a High Converting Blog Strategy

Talia Wolf November 13, 2017 Conversion Optimization 1 Comment

Are you pushing out content nobody reads? Or dare I even suggest… converts to? Time to stop messing around with your blog. Anyone can publish a blog post (almost everyone does right?)… But let’s be honest, Most blogs are pushing out content no one cares about. Maybe you’re writing about yourself, maybe you’re copying your competitors… Perhaps you’re genuinely writing content you think should work, Whatever the strategy is, chances are, it’s not working. Either people aren’t reading your articles or if they are, they’re not doing anything with them. They’re not …

Minimum Viable Conversion Optimization: If You Only Have One Day a Month, Do This!

Talia Wolf October 16, 2017 Conversion Optimization 2 Comments

A few months ago I was watching Whiteboard Friday (as I try to do every week), and Rand Fishkin released a really interesting episode called ‘Minimum Viable SEO‘. The idea behind it was simple, Rand compiled a list of the 3 most important things you should do for SEO if you only have a few minutes every week. According to Rand, if SEO isn’t your main thing and you don’t have the time to spend every day working on it, then those were the 3 most important things you should …

How to Create High-Converting Drip Campaigns [Webinar]

Talia Wolf October 10, 2017 Conversion Optimization 0 Comments

Email marketing continues to be one of the highest converting traffic sources. Are you making the most of it? In this webinar Anna, Education Director at Drip walked us through the exact tactics and strategy that deliver high-converting drip campaigns. If you want to create a rock-solid drip campaign that gets long-term conversions, you should watch this replay. Anna has taught email marketing strategies on stages like ‘MicroConf’, ‘Automated’ and ‘LeadCon’. So whether you’re just getting started or are already running a drip campaign, this session is for you. Here’s what …

4 Rules for Creating a High-Converting About Us Page

Talia Wolf September 18, 2017 Conversion Optimization 3 Comments

When you think about the most important pages of your site, what comes to mind? Most people think of the homepage, then perhaps their pricing page, product pages or the contact page. Rarely do marketers understand the huge importance of the ‘About Us’ page. In a recent study conducted by KoMarketing, 52% of respondents said the first thing they want to see when they land on a website is a company’s ‘About Us’ page. Why do so many people care about the ‘About Us’ page? well, in his book ‘Likeonomics: …

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