How to Leverage the Power of Emotion in Facebook Ads

Talia Wolf Conversion Optimization 0 Comments

How many Facebook ads do you see in your news feed a day? According to Social Media Examiner, 93% of marketers use Facebook advertising regularly. That’s about 3 million businesses using Facebook to market themselves. Every day these brands text, call, email and target us with their Facebook ads, overwhelming us with offers. In fact, we’re so used to being targeted by brands everywhere on the web that our brain automatically tries to block out all the noise and ignore those ads. Yet millions of businesses base a huge part …

how to do a redesign the right way

Why Most Redesigns Fail (and How to Make Sure Yours Doesn’t)

Talia Wolf Conversion Optimization 1 Comment

I’ve lost count of the amount of emails and phone calls I get that go somethin’ like this: Them: “We recently did a redesign and conversions have plummeted, we have no idea why this is happening. Can you help?” Me: “What was the redesign based on?” Them: “Our designers created a new, beautiful, sleek, up to date and responsive site…” Me: “Did you test it or elements of it before going live?” Them: “Test it…..?” We’ve all heard the horror stories of beautiful (costly) redesigns, causing a whole lot of …

Forget Everything You Know About Color Psychology and Read This Guide

Talia Wolf Conversion Optimization 1 Comment

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red = anger Blue = trust Green = health A never-ending list explaining exactly what color creates what emotion. Countless businesses use these guides to determine the color of their brand, the background and hero image on their landing pages or the color of their call to action buttons. The problem? Color psychology doesn’t really work that way. Sorry to be the one to tell you this, but …

user testing

How to optimize your site with user testing

Talia Wolf Conversion Optimization 0 Comments

If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it? We spend hours, weeks and months planning our websites and funnels, but we don’t really know how people end up using them do we? Sure, you think we designed the perfect experience, but are you sure? Google Analytics tells us where the problem is in the funnel, heatmaps and session recordings show us what people are doing on the page, but not WHY. “Why are they clicking those buttons?” “Why aren’t …

heatmaps

Are heatmaps actually effective? Interview with HotJar Founder

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Heatmaps are a very popular tool in the world of conversion optimization. They’re used in reports to support theories and show behavior on a particular page, but are they actually effective? Or do they just look good in a report? Many tools allow you to see how people behave and engage on your site, so what makes Heatmaps, the right tool to use to increase conversions? A couple of weeks ago while Dr. David Darmanin, founder of HotJar and I were in Stockholm speaking at Webbdagarna, I grabbed him and …

social media listening

Social Listening: How to Increase Conversions Using Social Media Insights

Talia Wolf Conversion Optimization 0 Comments

Imagine being able to tap into the real conversations people are having about your brand or industry Seeing what they hate, what annoys them, what grabs their attention or what they expect from a solution like yours. It’s insights like these that can give you that killer headline for your landing page… Tell you exactly what testimonials you need on your website, Help you optimize your sales funnel, email outreach and even your actual product. These kind of insights are what businesses pay a LOT of money for. Thing is, there’s a simple and free …

copywriting tips

How to go from blank screen to high-converting copy [webinar]

Talia Wolf Conversion Optimization 0 Comments

At some point in your career you have probably been told that copy doesn’t matter or that people don’t read. 🙄 That’s why most “best practices” tell you to: Reduce the copy on your pages Remove your explanatory text Shorten the subject lines you use Right one word headlines There’s plenty more of those “tips” around the web. Well here’s the hard truth: These “experts”, blog posts and “best practices” are completely wrong. Copy can make or break your conversions. I want to make sure you’re on the path to …

7 advanced ways to distribute your content in a crowded market [Webinar]

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In last week’s live training we tackled the biggest issue marketers have today: How to distribute content. It’s no longer enough to just create good content, if you’re not distributing it in the right places, no one will notice you. This was hands-down one of the best trainings we’ve ever had thanks to Ross Simmonds who killed it! Here are the biggest takeaways you don’t want to miss: Why your brand is struggling to stand out (and how Google and Facebook are making it even harder) — 08:00 The most important …

google analytics mistakes

Google Analytics Training: How to Turn Insights Into Action [Webinar]

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The foundation of good optimization is data. That’s where it starts. Once you find the right insights in Google Analytics and locate the pain points in your funnel, you can make better optimization decisions. It all comes down to knowing where to look, what tools to use and how to turn those insights into an actionable optimization plan. Here to teach us everything we need is Google Analytics Advocate and Expert, Krista Seiden. Krista is a keynote speaker, author and digital marketing expert who teaches marketers all over the world …

content marketing tips

[Webinar] 7 Fail-Proof Steps for a High Converting Blog Strategy

Talia Wolf Conversion Optimization 1 Comment

Are you pushing out content nobody reads? Or dare I even suggest… converts to? Time to stop messing around with your blog. Anyone can publish a blog post (almost everyone does right?)… But let’s be honest, Most blogs are pushing out content no one cares about. Maybe you’re writing about yourself, maybe you’re copying your competitors… Perhaps you’re genuinely writing content you think should work, Whatever the strategy is, chances are, it’s not working. Either people aren’t reading your articles or if they are, they’re not doing anything with them. They’re not …