by Talia Wolf | Conversion Optimization
In 2016, many of my conversations with marketers were about their lower conversion rates on their mobile landing pages. Most times, I tried to steer these conversations towards a ‘mobile-specific’ optimization strategy however, there are always a few others who drop...
by Talia Wolf | Conversion Optimization
A common request I get on Ecommerce optimization projects is to improve performance of their homepage because of the amount of traffic they get on it. Since many E-commerce sites have many different products for various target audiences, their main concern is usually...
by Talia Wolf | Conversion Optimization
When I began my journey as a conversion rate optimization specialist years ago, I made the same mistakes as other optimizers. I’d find a leak in Google Analytics and test random stuff based on: ‘Best practices’ I read on different blog posts Hunches and gut feelings...
by Talia Wolf | Conversion Optimization
A successful conversion optimization program start with data. There’s simply no going around it. And Google Analytics can be frustrating at times. We’ve all been there… Trying to fish out only the most important data, throwing loads of time,...
by Talia Wolf | Conversion Optimization
Stop me if this doesn’t sound like a familiar conversion rate optimization strategy… Step #1: You find a leak on a certain page in the funnel that needs fixing. Step #2: You think to yourself: “Let’s Google best practices on fixing this issue.” Turns out, blog...