by Talia Wolf | Business, Conversion Optimization
There are a lot of resources out there telling you how to create a sales funnel. And you’ll often see these resources use the term lead magnet. But a lead magnet isn’t the ONLY way to create a sales funnel that results in more traffic, sales, and passive income. In...
by Talia Wolf | Conversion Optimization
I love website heatmaps. They help me learn a lot about the user experience so that I can quickly identify holes and points of friction in the sales funnel. Recently, my team and I worked with Upright Pose to improve their conversion rates. We used heatmaps to...
by Talia Wolf | Conversion Optimization
One of my favorite ways to learn and get new ideas for conversion rate optimization comes from reading detailed case studies. I’m not talking about the kind of vague “case studies” that tell you about one minor change to a page they made and how it increased sales by...
by Talia Wolf | Conversion Optimization
What separates a good conversion rate optimizer from a great one? The most sought-after conversion rate optimization consultants set themselves apart in two ways: They’re constantly looking for ways to improve their knowledge. They understand key areas of marketing...
by Talia Wolf | Conversion Optimization
This may not surprise you, but it can be almost 7 times more cost effective to retain an existing customer than acquire a new one. (Markin Blog, 2020) Turns out, the probability of an existing customer making a purchase is about 60-70 percent. Your likelihood of a...
