A successful conversion optimization program start with data. There’s simply no going around it. And Google Analytics can be frustrating at times. We’ve all been there… Trying to fish out only the most important data, throwing loads of time, resources (and let’s face it, sweat and tears) into identifying where that leak in the funnel is, only to discover (after you’ve fixed that pesky leak)… NOTHING. No change at all. This happens for various reasons…
Stop me if this doesn’t sound familiar… Step #1: You found a leak on a certain page in the funnel that needs fixing. Step #2: You think to yourself: “Let’s see what best practices on blogs suggest on fixing this issue. Turns out, blog posts say yellow buttons work 10X times better than green. (…or any other random “best practice” articles that promise a 500% uplift in one day) Step #3: You spend tons of hours creating the new variation, getting many team members involved and spend a lot of resources …
It’s true. Colors do have an emotional affect on us and we can use them to influence our customer’s decisions. However, there is one FUNDAMENTAL thing everyone keeps getting wrong with color persuasion. So I’ve decided to share the exact cheat sheet from the ‘Emotion Sells: The Masterclass‘ course for FREE so you can better understand the emotional affect of colors on people and choose the right colors for your target audience.
Come hang out with me Monday, December 5th, 11am EST. I’m hosting a private webinar for my readers only and you’re invited. Here’s what you can expect from the webinar: A deep dive into the biggest mistakes marketers make when optimizing their sites, pages and funnels. The emotional targeting methodology: How I optimize my client’s websites, identify emotional triggers and create experiences that convert. The 3 step process to using this methodology and taking your optimization skills to the next level.
Landing pages have many elements to them that require careful consideration; The main headline Subtitle The call to action button Social Proof Dedicated content The form and fields people need to fill in and of course the main hero image While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.
We ALL know that social proof works well and that it’s important, so why are so many businesses getting it wrong? *News Flash*, there’s more to social proof than just trust seals and the “As seen at” section on your site. Somehow, social proof has become yet another conversion optimization tactic used in a completely wrong way. It’s become yet another task to mark on a checklist as “done” and is almost always used with no strategy or careful planning. This mistake is costing businesses A LOT of money
“We’ve just released a free psychological triggers and cognitive biases cheat sheet you can use for every landing page, sales page and any marketing campaign. Use this cheat sheet to get tips, case studies and examples of how to apply cognitive biases to marketing.
I just got back from speaking at MozCon the top SEO conference in the US and ConversionJam, the largest CRO conference in the world, and wow did I learn a lot. Both MozCon and ConversionJam were jam packed with inspiring speakers, extremely interesting sessions, actionable content and powerful takeaways I just couldn’t let fly by without sharing them with you guys. Below is a summary of some my favorite sessions, the top CRO and SEO lessons that included powerful tips and resources about conversion optimization, UX and SEO.
I’m happy to announce that I’m working (almost done) on a new course that I have been wanting to launch for a VERY long time now: How to increase conversions using emotion and persuasive design. Why I’m so psyched about this course (and why you should be too):
When I started using Snapchat I didn’t intend for it to be a marketing channel. I was still using it for taking adorable photos of my dog ‘Loki’ when I started getting requests for conversion optimization tips from people. At first it was 1 or 2 people a week, however 35 days later I get 5-10 questions a day and I’ve been using Snapchat to answer people’s questions, give short optimization and AB testing guides and have ongoing discussions with marketers all over the world. During these 35 days I’ve …