by Talia Wolf | Conversion Optimization
What separates a good conversion rate optimizer from a great one? The most sought-after conversion rate optimization consultants set themselves apart in two ways: They’re constantly looking for ways to improve their knowledge. They understand key areas of marketing...
by Talia Wolf | Conversion Optimization
This may not surprise you, but it can be almost 7 times more cost effective to retain an existing customer than acquire a new one. (Markin Blog, 2020) Turns out, the probability of an existing customer making a purchase is about 60-70 percent. Your likelihood of a...
by Talia Wolf | Conversion Optimization
Let’s talk about landing pages. If you’re an entrepreneur, coach, consultant, or small business owner (and in the business of converting prospects into customers), you need a landing page. And, just so we’re on the same page: A landing page is a single webpage...
by Talia Wolf | Conversion Optimization
It’s morning. You grab a cup of coffee (or tea, if you’re anything like me) and you open your inbox. Big Mistake. (closes laptop immediately – hope it self-destructs), DOZENS of emails. Some are from clients or a colleague or two… the majority though, are from...
by Talia Wolf | Conversion Optimization
“Grow your email list”, “Your email list is the most important commodity you own”, “Email marketing is the most high-converting channel for business”, “You don’t have an email list???” ☝️ Those up there, are the never ending messages we get on...
