by Talia Wolf | Conversion Optimization
I hear this almost every time I speak at conferences and workshops — “Cool Talia, I can see how emotional marketing works for B2C. But it doesn’t work in B2B, right?” It’s a simple and common misconception about B2B buyers. They’re often viewed as methodical thinkers...
by Talia Wolf | Conversion Optimization
If you want people to use (and love) your software, they need to know who you are. The more packed your space, the harder it is to get noticed. And, to put it mildly, the project management software space is pretty full — Asana, Monday, ClickUp, Wrike and about 400...
by Talia Wolf | Conversion Optimization
Marketing tactics are constantly evolving and changing. Platforms change, new strategies emerge, and tools, techniques and technology switch, update or become obsolete. But there’s one thing that remains constant — the need to continuously optimize the sales funnel...
by Talia Wolf | Business, Conversion Optimization
There are a lot of resources out there telling you how to create a sales funnel. And you’ll often see these resources use the term lead magnet. But a lead magnet isn’t the ONLY way to create a sales funnel that results in more traffic, sales, and passive income. In...
by Talia Wolf | Conversion Optimization
I love website heatmaps. They help me learn a lot about the user experience so that I can quickly identify holes and points of friction in the sales funnel. Recently, my team and I worked with Upright Pose to improve their conversion rates. We used heatmaps to...
