by Talia Wolf | Conversion Optimization
How many Facebook ads do you see in your news feed a day? According to Social Media Examiner, 93% of marketers use Facebook advertising regularly. That’s about 3 million businesses using Facebook to market themselves. Every day these brands text, call, email and...
by Talia Wolf | Conversion Optimization
I’ve lost count of the amount of emails and phone calls I get that go somethin’ like this: Them: “We recently did a redesign and conversions have plummeted, we have no idea why this is happening. Can you help?” Me: “What was the redesign based on?” Them: “Our...
by Talia Wolf | Conversion Optimization
There are thousands of infographics, images and guides explaining how to use color psychology. Usually, these infographics look something like this: Red = anger Blue = trust Green = health A never-ending list explaining exactly what color creates what emotion....
by Talia Wolf | Conversion Optimization
If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it? We spend hours, weeks and months planning our websites and funnels, but we don’t really know how people end up using them do we? Sure, you think we...
by Talia Wolf | Conversion Optimization
Heatmaps are a very popular tool in the world of conversion optimization. They’re used in reports to support theories and show behavior on a particular page, but are they actually effective? Or do they just look good in a report? Many tools allow you to see how...
