Conversion Optimization Blog
Step by step guides, articles and workshops that give you the tools and skills to drive more leads, sales and conversions.
4 Elements every landing page should include
Let’s talk about landing pages. If you’re an entrepreneur, coach, consultant, or small business owner (and in the business of converting prospects into customers), you need a landing page. And, just so we’re on the same page: A landing page is a...
How to Turn Your (Boring, Generic and Barely Converting) Emails Into Emails that Convert
It’s morning. You grab a cup of coffee (or tea, if you’re anything like me) and you open your inbox. Big Mistake. (closes laptop immediately - hope it self-destructs), DOZENS of emails. Some are from clients or a colleague or two… the majority...
Use this email sequence to turn new subscribers into clients
“Grow your email list”, “Your email list is the most important commodity you own”, “Email marketing is the most high-converting channel for business”, “You don’t have an email list???” ☝️ Those up there, are the never ending...
How to get more views on YouTube (9 proven & tested tactics)
With 500 hours of content uploaded every single minute to YouTube, and the fact that 70% of the videos you watch, are influenced by YouTube’s AI recommendation engine (according to its CPO), it’s no wonder why it’s so hard to get more views on...
Competitor Intelligence: Accelerate Your Growth by Staying Informed
How do you make your business stand out and attract leads and customers when everybody else is fighting for the same bits of attention? We live in an age of fierce global competition. The barrier to entering the market today has never been...
How to Increase Your e-Commerce Store’s Conversion Rate with Email Marketing (+3 specific emails you can send today)
Ready to increase website conversion rates for an e-commerce store? Then email marketing is your best bet. Yep. Email marketing. Because, in e-commerce, email isn’t really a marketing channel. Not like Facebook or Insta or Snapchat. Email is a...
How to Spend Less and Win More Qualified B2B Leads
How do I get high-quality B2B leads? In the 10 years I’ve worked in B2B, I’ve been asked this again. And again. By enterprise businesses. Tiny start-ups. And everyone in between. And they’re not alone in wondering. According to this...
We grew our email list by 4000 subscribers using one lead magnet. Here’s how
What would you do to get 4000 new subscribers who want what you’ve got? People who are genuinely interested in your content. Who open your emails and forward them to friends and colleagues. At GetUplift, it all starts with the lead magnet. To be...
Optimize Your Website for Conversions with These Social Media Insights
Your customer is going through something right now... And that something affects every area of their life - including how they interact with you, your product, your service. Everything we do - from what we buy, keep or make for dinner - is affected...
The Google Tag Manager Tips You Need in Your Life (Especially if You Want to Increase Conversions)
After tackling Google Analytics a couple of weeks ago, we couldn't leave it there. Not when there's one other tool that's essential if you want accurate data. Yup. We're talking about Google Tag Manager or GTM - the grand tourer of the Google tool...