How to get more views on YouTube (9 proven & tested tactics)

Alex King Conversion Optimization 0 Comments

With 500 hours of content uploaded every single minute to YouTube, and the fact that 70% of the videos you watch, are influenced by YouTube’s AI recommendation engine (according to its CPO), it’s no wonder why it’s so hard to get more views on Youtube.

So while you may have followed everyone’s advice to create a YouTube channel and maybe even recorded a bunch of kick-ass videos and published them one by one to the world… 

This is a familiar sound on your channel… 

Yes, YouTube can be a huge driver of sales, traffic and conversions… but just like every other type of content you create, 20% of the work is creating the content and 80% of it is actually promoting it. 

The competition for views on YouTube is fierce, however, there are a few tactics and tips you can follow that will help you get more views on Youtube videos, and that’s exactly what this guide is for.  

In this guide, I’m going to lay out 9 super-actionable steps that will help you get more views on YouTube. Proven and tested tactics you can execute in a matter of minutes and see immediate results from. 

Read More

Competitor Intelligence: Accelerate Your Growth by Staying Informed

Jason Quey Conversion Optimization 0 Comments

How do you make your business stand out and attract leads and customers when everybody else is fighting for the same bits of attention?

We live in an age of fierce global competition. 

The barrier to entering the market today has never been lower. Plenty of your competitors are out there with exceptional products and services.

Let’s face it: yesterday’s standard of excellence is today’s table stakes.

So what’s going on? 

Read More

How to Increase Your e-Commerce Store’s Conversion Rate with Email Marketing (+3 specific emails you can send today)

Katie Thies Conversion Optimization

Ready to increase website conversion rates for an e-commerce store? Then email marketing is your best bet.

Yep. Email marketing.

Because, in e-commerce, email isn’t really a marketing channel. Not like Facebook or Insta or Snapchat.

Email is a conversion channel.

And if that sounds like a strange statement, let me explain.

E-commerce stores don’t send emails to cold leads (ie. people who’ve never heard of their brand).

Instead, e-com stores email a warm audience — people who either opted-in on their website or signed up when they became a customer. In the e-com business, email isn’t Top of Funnel channel. It’s Middle & Bottom of Funnel channel… just like your website.

Read More

How to Spend Less and Win More Qualified B2B Leads

Alexandra Tachalova Conversion Optimization 2 Comments

How do I get high-quality B2B leads?

In the 10 years I’ve worked in B2B, I’ve been asked this again. And again. By enterprise businesses. Tiny start-ups. And everyone in between. 

And they’re not alone in wondering. According to this BrightTALK report, 53% of marketers claimed that half  their budget went straight to lead gen.

But here’s the thing. When it comes to lead gen, the more you know, the more skeptical you tend to be about “cutting edge” techniques. Just think of all the annoying pop-ups jumping at you from the corner of every page… Do you actually click on them? Or do you get so irritated, you bounce off?

And what about all the “valuable lead magnets”? The information they present is rarely insightful enough. To be honest, in most cases the “bribe” in question isn’t worth parting with your email and subscribing to yet another, samey-sounding boring newsletter. 

Read More

We grew our email list by 4000 subscribers using one lead magnet. Here’s how

Talia Wolf Conversion Optimization 6 Comments

What would you do to get 4000 new subscribers who want what you’ve got?

People who are genuinely interested in your content.

Who open your emails and forward them to friends and colleagues.

At GetUplift, it all starts with the lead magnet. 

To be honest, I’m not a huge fan of the term “lead magnet.” 

It sounds deceptive. 

 Like another marketing “hack” that will  “grow your email list by 423,000 subscribers”. Guaranteed. 

That’s partially because – a lot of the time – lead magnets SUCK. 

Meet the (pointless and irritating) lead magnet

Read More

Optimize Your Website for Conversions with These Social Media Insights

Talia Wolf Conversion Optimization 0 Comments

Your customer is going through something right now…

And that something affects every area of their life – including how they interact with you, your product, your service.

Everything we do – from what we buy, keep or make for dinner – is affected by how we feel. By what’s going on in our lives.

Research gives us a snapshot of this context. When you run visitor or customer surveys, you get an idea of what your people are going through right now and how that affects the way they see you. Same with customer interviews and other qualitative data.

But this context changes. It fluctuates.

So how can you take a closer look at what those changes look like? And how can you use that knowledge to optimize your website?

Read More

The Google Tag Manager Tips You Need in Your Life (Especially if You Want to Increase Conversions)

Talia Wolf Conversion Optimization 1 Comment

After tackling Google Analytics a couple of weeks ago, we couldn’t leave it there.

Not when there’s one other tool that’s essential if you want accurate data.

Yup.

We’re talking about Google Tag Manager or GTM – the grand tourer of the Google tool kit. (Sorry. Could not resist.)

What makes GTM indispensable? It’s designed to help marketers set up tools, tracking and plugins, without involving developers in the process.

You can use it to track the metrics you want and to add code to your site even if you can’t code.

Read More

Use This Technique to Increase Your Social Media Conversions (Both Paid and Organic!)

Talia Wolf Conversion Optimization 0 Comments

Every day, thousands of brands battle for your attention.

Over 3 million businesses use Facebook, Instagram, Twitter and every other social media platform out there to sell us products, services, ideas.

Our brains can’t process this much data…

… And so we filter it out.

The glossy ads become white noise. Just another thing to ignore.

If you run social media for one of those 3 million businesses,

If you’re fighting for people’s attention,

You can’t rely on the same old tactics anymore.

Product-focused images, blunt sale offers… these aren’t enough.  Not if your ads are missing this key conversion trigger.

The same trigger used by the biggest brands in the world. Brands like Lego, Coca Cola and Nike.

Read More

The Most Important Google Analytics Reports You Can Track

Talia Wolf Conversion Optimization 0 Comments

Google Analytics.

If you’ve ever felt nervous when you hear the word…

Felt that twinge of panic creep up whenever you get ready to open it up, delve into its depths and see what lurks beneath the mess of numbers and goals and settings…

You’re not alone.

Google Analytics is immense.

There’s so much data you can study and use. So many different ways you can optimize your set up that it’s easy to get lost.

If want to discover how to set up your GA so you never have to fear going in again,

Or learn what visitor behavior metrics really matter to your bottom line (and how to use  and interpret them),

Or see how people actually act on your site and use that information to optimize your set-up for conversions,

Then this workshop may be just what you’ve been waiting for.

Read More

Heatmaps 101: Using Heatmaps to Analyze Your Site (+ Specific Rookie Errors to Avoid)

Talia Wolf Conversion Optimization 0 Comments

If you want to increase conversions on your site, you have to understand what people are doing.

What are they clicking on?

What are they scrolling past?

What are they ignoring completely?

Unless you get to know your visitors and customers, you can’t create a page they’ll love, use or convert to.

Heatmaps can help you take a close look at how people act on each page.

They’re like spy vision for your website without the need to sail down a mountain in a Stradivarius cello case and all that other stuff Bond does to get information.

You can then use that data to create a killer user experience.

Still… like a lot of high-tech kit items, heatmaps get misused all the time.

As Dr. David Darmanin, HotJar’s CEO puts it:

 “If you don’t know what you’re looking for in your heatmaps, you’re basically screwed”.

Making mistakes is not fun, especially when you can avoid them by watching this workshop.

Read More