There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this:
- Red = anger
- Blue = trust
- Green = health
A never-ending list explaining exactly what color creates what emotion.
Countless businesses use these guides to determine the color of their brand, the background and hero image on their landing pages or the color of their call to action buttons.
Color psychology doesn’t really work that way.
Sorry to be the one to tell you this, but thinking that every single colour creates one specific emotion for every person in the world is simply incorrect.
Most businesses aren’t aware of this, they follow these guides blindly and unfortunately using the wrong color can actually set you back or even hurt your conversions.
Here’s one thing I do know from running thousands of AB tests: