Your customer is going through something right now…
And that something affects every area of their life – including how they interact with you, your product, your service.
Everything we do – from what we buy, keep or make for dinner – is affected by how we feel. By what’s going on in our lives.
Research gives us a snapshot of this context. When you run visitor or customer surveys, you get an idea of what your people are going through right now and how that affects the way they see you. Same with customer interviews and other qualitative data.
But this context changes. It fluctuates.
So how can you take a closer look at what those changes look like? And how can you use that knowledge to optimize your website?