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Are heatmaps actually effective? Interview with HotJar Founder

Talia Wolf April 16, 2018 Conversion Optimization 0 Comments

Heatmaps are a very popular tool in the world of conversion optimization. They’re used in reports to support theories and show behavior on a particular page, but are they actually effective? Or do they just look good in a report?

Many tools allow you to see how people behave and engage on your site, so what makes Heatmaps, the right tool to use to increase conversions?

A couple of weeks ago while Dr. David Darmanin, founder of HotJar and I were in Stockholm speaking at Webbdagarna, I grabbed him and asked if he’d be willing to discuss the issues that heatmaps present, the mistakes people make while using them AND how heatmaps should actually be used.

As you’ll see from my interview with David below, MANY people use heatmaps incorrectly.

How to go from blank screen to high-converting copy [webinar]

Talia Wolf February 22, 2018 Conversion Optimization 0 Comments

At some point in your career you have probably been told that copy doesn’t matter or that people don’t read. 🙄

That’s why most “best practices” tell you to:

Reduce the copy on your pages
Remove your explanatory text
Shorten the subject lines you use
Right one word headlines

There’s plenty more of those “tips” around the web.

Well here’s the hard truth: These “experts”, blog posts and “best practices” are completely wrong.

Copy can make or break your conversions.

I want to make sure you’re on the path to writing copy people WANT to read, so this week I invited Joel Klettke to give us a crash course on how to write high-converting copy.

And boy, did he deliver.

Joel has helped clients like HubSpot, InsightSquared and WP Engine turn more visitors into customers with nothin but beautiful words.

This training included the most important elements of writing high-converting copy and SO many great examples.

If you want to increase your conversion rates you need to know how to write copy the right way and Joel teaches us just that in this webinar.

Here are the moments you don’t want to miss:

Level of awareness: The key component for knowing EXACTLY what words to use on your page (06:20)
Pain & Desire: How to understand the underline emotional-drivers that bring prospects to your product (15:32)
Frameworks: Putting it all together – Specific copywriting frameworks you can use right now (25:31)
Social Proof: How to use social proof the right way to grow your conversions (39:14)

7 advanced ways to distribute your content in a crowded market [Webinar]

Talia Wolf January 14, 2018 Conversion Optimization 0 Comments

In last week’s live training we tackled the biggest issue marketers have today: How to distribute content.

It’s no longer enough to just create good content, if you’re not distributing it in the right places, no one will notice you.

This was hands-down one of the best trainings we’ve ever had thanks to Ross Simmonds who killed it!

Here are the biggest takeaways you don’t want to miss:

Why your brand is struggling to stand out (and how Google and Facebook are making it even harder) — 08:00
The most important piece missing from your content plan — 16:05
How to uncover new audiences for your business using Facebook Audience Insights — 18:20
How to use Facebook groups to target your audience (yes, B2B too) — 26:44
How to use Facebook Graveyard Pages to grow your audience — 31:46
How to use StackExchange, Quora, Medium, Slack and Reddit the right way — 40:28

Watch the replay below:

Google Analytics Training: How to Turn Insights Into Action [Webinar]

Talia Wolf December 10, 2017 Conversion Optimization 0 Comments

The foundation of good optimization is data. That’s where it starts. Once you find the right insights in Google Analytics and locate the pain points in your funnel, you can make better optimization decisions.

It all comes down to knowing where to look, what tools to use and how to turn those insights into an actionable optimization plan.

Here to teach us everything we need is Google Analytics Advocate and Expert, Krista Seiden. Krista is a keynote speaker, author and digital marketing expert who teaches marketers all over the world how to use Google Analytics to grow their business.

In this Google Analytics Training, Krista walked us through the 10 biggest mistakes you may be making with your Google Analytics tracking and explains how to fix it action-by-action. Moments before the biggest season of the year, don’t miss this action-packed webinar.

[Webinar] 7 Fail-Proof Steps for a High Converting Blog Strategy

Talia Wolf November 13, 2017 Conversion Optimization 1 Comment

Are you pushing out content nobody reads?

Or dare I even suggest… converts to?

Time to stop messing around with your blog.

Anyone can publish a blog post (almost everyone does right?)…

But let’s be honest,

Most blogs are pushing out content no one cares about.

Maybe you’re writing about yourself, maybe you’re copying your competitors…

Perhaps you’re genuinely writing content you think should work,

Whatever the strategy is, chances are, it’s not working.

Either people aren’t reading your articles or if they are, they’re not doing anything with them.

They’re not turning into your customers, or sharing your content or whatever your goal is.

You need a solid strategy. One that’ll make your customers stop everything they’re doing and read your content.
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Web Form Optimization: Use this 6-Step Process to Boost Conversions

Shanelle Mullin October 31, 2017 Conversion Optimization 1 Comment

How many web forms have you filled out this week? Your initial answer might be one or two. What about when you scheduled that meeting this morning? Or when you bought that t-shirt last night? Booked your flight? And the Airbnb?

Often, we think of forms exclusively in terms of lead generation, but forms are all around us. So many forms just waiting to be optimized.

Web forms are living, breathing friction, though.

Often a form is the only thing standing between your visitor and what she wants.

Yet we resign to the idea that web forms are a necessary evil. They are necessary (for now), but they don’t have to be (totally) evil. You can reduce the fire and brimstone vibe with some web form optimization.

As marketers, we have to shake this “set it and forget it”, “if you don’t like my form, kick rocks” mentality. Because your visitors will kick rocks and you’ll be wishing you had worried even a tiny bit about that so-called “necessary evil”.

Minimum Viable Conversion Optimization: If You Only Have One Day a Month, Do This!

Talia Wolf October 16, 2017 Conversion Optimization 2 Comments

A few months ago I was watching Whiteboard Friday (as I try to do every week), and Rand Fishkin released a really interesting episode called ‘Minimum Viable SEO‘. The idea behind it was simple, Rand compiled a list of the 3 most important things you should do for SEO if you only have a few minutes every week. According to Rand, if SEO isn’t your main thing and you don’t have the time to spend every day working on it, then those were the 3 most important things you should do.

This left me wondering, is there such a thing as ‘minimum viable conversion optimization’?

As I’ve mentioned before there’s no way around it, if you want to see more than just an uplift in conversions, drive meaningful growth and truly make a difference in your entire business, optimization has to be part of your company culture. Optimization must be ingrained in everything you do, an integral part of your growth process. Unfortunately that really can’t be done with just a few minutes every week.

However, I understand that not everyone has the time or resources to focus on growth and conversion optimization this way. So what would I and my colleagues recommend if you do only have one day a month to work on optimization? What would we tell you to focus on? that’s when the idea for this article was born.

To answer these questions, I contacted some of the top optimizers in the world and asked them exactly that:

How to Create High-Converting Drip Campaigns [Webinar]

Talia Wolf October 10, 2017 Conversion Optimization 0 Comments

Email marketing continues to be one of the highest converting traffic sources. Are you making the most of it?

In this webinar Anna, Education Director at Drip walked us through the exact tactics and strategy that deliver high-converting drip campaigns. If you want to create a rock-solid drip campaign that gets long-term conversions, you should watch this replay.

Anna has taught email marketing strategies on stages like ‘MicroConf’, ‘Automated’ and ‘LeadCon’. So whether you’re just getting started or are already running a drip campaign, this session is for you.

Here’s what we learned:

4 Rules for Creating a High-Converting About Us Page

Talia Wolf September 18, 2017 Conversion Optimization 3 Comments

When you think about the most important pages of your site, what comes to mind? Most people think of the homepage, then perhaps their pricing page, product pages or the contact page. Rarely do marketers understand the huge importance of the ‘About Us’ page.

In a recent study conducted by KoMarketing, 52% of respondents said the first thing they want to see when they land on a website is a company’s ‘About Us’ page.

Why do so many people care about the ‘About Us’ page? well, in his book ‘Likeonomics: The Unexpected Truth Behind Earning Trust, Influencing Behavior, and Inspiring Action’ Rohit Bhargava explains that people decide who to trust, who to buy from and who to listen to based on a simple metric of believability. Your company’s success is directly impacted by how trusted and liked you are.

“There is a real ROI to likeability, and exactly how big it is will amaze you.”

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