How can you persuade visitors to your site to sign up for your newsletter or download that resource you painstakingly put together?
How can you convince potential customers to buy your products and services?
Or urge people to show up to your events or log into your software?
Converting is about so much more than the quality of your product.
It’s about the way you make people feel and just how persuasive you can be…
That’s why marketers, conversion optimizers and copywriters use specific persuasion principles. These principles let you tap into your lead’s psyche and gently encourage them to take action.
Because let’s face it. Most of us are master procrastinators. We put off doing things until the last possible second…
But when you leverage persuasion correctly, you can get past that and inspire the person on the other side of the screen to take action.
In this workshop, we examined Cialdini’s 7 principles of persuasion. We looked at each one in turn (with specific examples!) and discussed how you can apply them to get your leads and customers to act.