If you want to increase conversions on your site, you have to understand what people are doing.
What are they clicking on?
What are they scrolling past?
What are they ignoring completely?
Unless you get to know your visitors and customers, you can’t create a page they’ll love, use or convert to.
Heatmaps can help you take a close look at how people act on each page.
They’re like spy vision for your website without the need to sail down a mountain in a Stradivarius cello case and all that other stuff Bond does to get information.
You can then use that data to create a killer user experience.
Still… like a lot of high-tech kit items, heatmaps get misused all the time.
As Dr. David Darmanin, HotJar’s CEO puts it:
“If you don’t know what you’re looking for in your heatmaps, you’re basically screwed”.
Making mistakes is not fun, especially when you can avoid them by watching this workshop.