Heatmaps are a very popular tool in the world of conversion optimization. They’re used in reports to support theories and show behavior on a particular page, but are they actually effective? Or do they just look good in a report?
Many tools allow you to see how people behave and engage on your site, so what makes Heatmaps, the right tool to use to increase conversions?
A couple of weeks ago while Dr. David Darmanin, founder of HotJar and I were in Stockholm speaking at Webbdagarna, I grabbed him and asked if he’d be willing to discuss the issues that heatmaps present, the mistakes people make while using them AND how heatmaps should actually be used.
As you’ll see from my interview with David below, MANY people use heatmaps incorrectly.