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Workshop: How to Leverage Competitor Research to Increase Conversions

Talia Wolf January 25, 2019 Conversion Optimization 0 Comments

Ever looked at a big competitor’s site and thought:

Whoa. They sure know what they’re doing? Maybe I should try something similar…

Yeah… A lot of us have.

Truth is, you never really know what lies behind your competitors’ design, messaging and strategy. And directly comparing your features, pricing and pages to their features, pricing and pages won’t really get your that far.

But there’s a different type of competitor analysis you can do – one that will reveal the way their customers feel about the industry, the product and your competitor.

Because once you know what your (future) customer is feeling, you can design your message accordingly.

And this gives you a huge conversion advantage.

In this live training, I walked you through the 3-step process you can use to run a competitor audit that reveals how people feel about your industry and your competition so that you can craft a more compelling message.

How to Get Into Your Customers’ Heads with Customer Interviews (and Increase Conversions)

Nikki Elbaz January 16, 2019 Conversion Optimization 3 Comments

I’m not gonna pumpkin-spice coat it: interviewing customers is hard.

Prompting vulnerable sharing from complete strangers is not something most people consider fun…

Which is why I’ve heard just about every excuse for not interviewing customers:

I don’t have any customers.

I don’t want to bother my customers.

No one has any time to talk to us.

Customer interviews don’t give quantitative data.

We don’t even get any good qualitative data from interviews. Just a bunch of whining.

And my personal favorite: I know what my customers need.

There are hurdles. There’s that discomfort. There’s technical set up.

But if you get past that, there are big rewards waiting for you.

Because when Alex Turnball of GrooveHQ impromptu interviewed over 500 customers, he discovered so much. He also doubled his conversions. #nobiggie

And he’s far from the only one to get results like these.

Workshop: How to use customer surveys to write high-converting copy

Talia Wolf January 14, 2019 Conversion Optimization 0 Comments

Do you want to learn how to uncover the words your visitors need to see before they convert?

Would you like to discover exactly how your customers feel about you, your products and your services and use that knowledge to write compelling copy, craft irresistible designs and create a delightful user experience?

Because if you’re going to get people to do anything, you need to help them see themselves on the page.

And there’s no simpler way to do this than by running visitor and customer surveys.

A survey helps you get to know the real reasons people take action and dig into their actual experience.

Then you can use these insights to optimize everything you do.

In this live training, I shared the reasons I love customer surveys (and won’t take on a client unless they agree to run them). Then we walked through everything you need to know to set up your first one: from the tools to use to the exact process you can use to collate and analyze your survey data.

My 3-Step Process for Setting Goals You’ll Actually Follow

Talia Wolf December 24, 2018 Conversion Optimization 1 Comment

It’s that time of the year again… planning time.

That time, where I suddenly have all the time in the world to do everything on my to-do list, just to avoid the dreaded yearly planning session.

Thing is, for years I’d try to plan my year (heck, sometimes I even tried making a 5 year plan!) but I’d just strike out.

It’s not that I didn’t know what I wanted to achieve, or that I didn’t have a general sense of where I was going, it’s just that like most businesses, I was mainly focused on what was happening right then and there… as in: How to make more money in the ‘NOW’.

And let’s be honest here, how can anyone possibly plan 12 months in advance? Planning so far into the future is simply a set up for feeling like a failure (when you suddenly remember you set goals for yourself, in July, look back at them and realize you haven’t completed any of them). Plus it’s great way to stress you out for the first quarter of the year.

Why Most Redesigns Fail (and How to Make Sure Yours Doesn’t)

Talia Wolf July 24, 2018 Conversion Optimization 1 Comment

I’ve lost count of the amount of emails and phone calls I get that go somethin’ like this:

Them: “We recently did a redesign and conversions have plummeted, we have no idea why this is happening. Can you help?”

Me: “What was the redesign based on?”

Them: “Our designers created a new, beautiful, sleek, up to date and responsive site…”

Me: “Did you test it or elements of it before going live?”

Them: “Test it…..?”

We’ve all heard the horror stories of beautiful (costly) redesigns, causing a whole lot of damage for businesses, yet companies still do them all the time. In fact, just this week I spoke to two different large insurance brands and a bank who are experiencing this exact issue; a redesign gone wrong.

Why Most Redesigns Fail

Forget Everything You Know About Color Psychology and Read This Guide

Talia Wolf July 8, 2018 Conversion Optimization 2 Comments

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this:

Red = anger
Blue = trust
Green = health

A never-ending list explaining exactly what color creates what emotion.
Countless businesses use these guides to determine the color of their brand, the background and hero image on their landing pages or the color of their call to action buttons.

The problem?

Color psychology doesn’t really work that way.

Sorry to be the one to tell you this, but thinking that every single colour creates one specific emotion for every person in the world is simply incorrect.

Most businesses aren’t aware of this, they follow these guides blindly and unfortunately using the wrong color can actually set you back or even hurt your conversions.

Here’s one thing I do know from running thousands of AB tests:

The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 2)

Magda Baciu July 2, 2018 Conversion Optimization 1 Comment

If you followed the step-by-step guide we published last week, you should be able to complete the first part of our conversion optimization research.

In the first part of the guide we focused on making sure tracking was set up correctly and then understanding the numbers, the data and the behavior of people on our site. Now it’s time to focus on qualitative research – going beyond behavior and finding out what our customers really care about.

Here’s what we’ve already covered:

Quantitative Research

Data accuracy check

Google Analytics health check

Data Analysis Strategy

Advanced segmentation
Data extraction [Sampled and Un-sampled Data]

Actionable Data Insights

Behavioral patterns [converters vs non-converters]
Come up with optimization ideas/ growth tactics

During this part of the research we’ll take the following steps:

The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 1)

Magda Baciu June 24, 2018 Conversion Optimization 1 Comment

One of the most common question people ask about conversion optimization (besides – what’s the most high-converting button color….🙄), is what are the must-have tools everyone should be using.

With SO many tools out there, the options are endless and it’s tough to know what tools work and how to use them in the best possible way.

This very same question came up in GetUplift’s Facebook group ‘We Optimize’ a while ago and sparked a really interesting conversation about the most important part of conversion optimization; the research and the tools it requires.

How to optimize your site with user testing

Talia Wolf June 3, 2018 Conversion Optimization 0 Comments

If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it?

We spend hours, weeks and months planning our websites and funnels, but we don’t really know how people end up using them do we? Sure, you think we designed the perfect experience, but are you sure?

Google Analytics tells us where the problem is in the funnel, heatmaps and session recordings show us what people are doing on the page, but not WHY.

“Why are they clicking those buttons?”

“Why aren’t they scrolling all the way to the top?”

“What’s stopping them from taking the next step?”

If you’ve found yourself asking these questions and many more, it’s time to start considering user testing.

User testing has a bad rep for some reason, but if you pay close attention to today’s training you’ll see the HUGE benefits it can deliver and how it can help you figure out exactly what changes to make on a page to get it to convert.

In this session the queen of all things user testing Els Aertz, walks us through her exact process for running them successfully.

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