What makes your customers choose your solution over your competitors’?
Is it just down to the quality of your product?
Back in 80s, as Coca Cola kept losing market share to Pepsi, they thought the problem had to be the product. Clearly Pepsi were making a better tasting soda…
What else could explain the drop in sales?
So they invested 4 million dollars (about $10 mil in today’s money) updating Coke’s flavor and…
It was a complete disaster.
Their sales plummeted.
Turns out, people bought Coke for a lot more than just the taste.
Just like Coca Cola’s customers, yours buy from you for a lot of different reasons. When you understand why people buy – when you understand how they feel about you and what makes them choose you – you’ll have an incredible advantage on your hands.
That’s why this workshop is all about decision making. In it, I walk you through the psychological triggers that affect everything we do. We talk about how the brain works and look at the hidden drivers that influence us (aka cognitive biases.)
Because when you know how we make decisions, you can leverage the power of psychology and persuasion to gently nudge your customers in the right direction and increase conversions.