Who doesn’t want to make more sales? To create a customer experience so smooth, people can’t help but fall for your product?
That’s what conversion optimization really is.
It’s taking every asset you use – whether that’s an email, a landing page or your home page – and transforming it into something your visitors and customers can’t help but click, engage and buy from.
But this is a pretty tall order.
That’s why in this workshop, we focused on answering all your questions about conversion optimization.
We talked about B2B personas and whether they still have a place in marketing.
We tackled customer research, creating engagement and tracking people’s responses to the changes you make…
… And we discussed how to optimize the images you use for conversion. Plus a few other things you don’t want to miss.