If you followed the step-by-step guide we published last week, you should be able to complete the first part of our conversion optimization research.
In the first part of the guide we focused on making sure tracking was set up correctly and then understanding the numbers, the data and the behavior of people on our site. Now it’s time to focus on qualitative research – going beyond behavior and finding out what our customers really care about.
Here’s what we’ve already covered:
- Data accuracy check
- Google Analytics health check
- Data Analysis Strategy
- Advanced segmentation
- Data extraction [Sampled and Un-sampled Data]
- Actionable Data Insights
- Behavioral patterns [converters vs non-converters]
- Come up with optimization ideas/ growth tactics
During this part of the research we’ll take the following steps: