Ever looked at a big competitor’s site and thought:
Whoa. They sure know what they’re doing? Maybe I should try something similar…
Yeah… A lot of us have.
Truth is, you never really know what lies behind your competitors’ design, messaging and strategy. And directly comparing your features, pricing and pages to their features, pricing and pages won’t really get your that far.
But there’s a different type of competitor analysis you can do – one that will reveal the way their customers feel about the industry, the product and your competitor.
Because once you know what your (future) customer is feeling, you can design your message accordingly.
And this gives you a huge conversion advantage.
In this live training, I walked you through the 3-step process you can use to run a competitor audit that reveals how people feel about your industry and your competition so that you can craft a more compelling message.