Conversion Optimization Blog
Step by step guides, articles and workshops that give you the tools and skills to drive more leads, sales and conversions.
Emotional Marketing Example: How This eCommerce Company Increased Its Sales By 95% Through The Power of Emotions
One of my favorite ways to learn and get new ideas for conversion rate optimization comes from reading detailed case studies. I’m not talking about the kind of vague “case studies” that tell you about one minor change to a page they made and how...
11 Courses Conversion Rate Optimizers Should Take To Increase Conversion Rates
What separates a good conversion rate optimizer from a great one? The most sought-after conversion rate optimization consultants set themselves apart in two ways: They’re constantly looking for ways to improve their knowledge. They understand key...
Blog Optimization: 6 Proven Ways We Increase Conversion Rates Via Our Blog Posts
I don’t know about you but every time we hit publish on an article for our blog, our hearts skip a beat. There’s always this underlying pressure. Will people read it? Will it resonate with our audience? Will people actually take the action we...
3 Proven Customer Retention Strategies That Drastically Increase Sales
This may not surprise you, but it can be almost 7 times more cost effective to retain an existing customer than acquire a new one. (Markin Blog, 2020) Turns out, the probability of an existing customer making a purchase is about 60-70 percent....
4 Elements every landing page should include
Let’s talk about landing pages. If you’re an entrepreneur, coach, consultant, or small business owner (and in the business of converting prospects into customers), you need a landing page. And, just so we’re on the same page: A landing page is a...
How to Turn Your (Boring, Generic and Barely Converting) Emails Into Emails that Convert
It’s morning. You grab a cup of coffee (or tea, if you’re anything like me) and you open your inbox. Big Mistake. (closes laptop immediately - hope it self-destructs), DOZENS of emails. Some are from clients or a colleague or two… the majority...
Use this email sequence to turn new subscribers into clients
“Grow your email list”, “Your email list is the most important commodity you own”, “Email marketing is the most high-converting channel for business”, “You don’t have an email list???” ☝️ Those up there, are the never ending...
How to get more views on YouTube (9 proven & tested tactics)
With 500 hours of content uploaded every single minute to YouTube, and the fact that 70% of the videos you watch, are influenced by YouTube’s AI recommendation engine (according to its CPO), it’s no wonder why it’s so hard to get more views on...
Competitor Intelligence: Accelerate Your Growth by Staying Informed
How do you make your business stand out and attract leads and customers when everybody else is fighting for the same bits of attention? We live in an age of fierce global competition. The barrier to entering the market today has never been...
How to Increase Your e-Commerce Store’s Conversion Rate with Email Marketing (+3 specific emails you can send today)
Ready to increase website conversion rates for an e-commerce store? Then email marketing is your best bet. Yep. Email marketing. Because, in e-commerce, email isn’t really a marketing channel. Not like Facebook or Insta or Snapchat. Email is a...