GetUplift

6 Growth Hacks to Optimize Every Stage of your Customer Journey [Webinar]

Talia Wolf May 30, 2017 Conversion Optimization 0 Comments

This month we had the pleasure of hosting Tiffany DaSilva for a webinar all about unique growth hacking tactics that can grow your business and get your team collaborating. There’s loads to learn from this session, so pay close attention and check out the special coupon code Tiffany offers GetUplift readers for her new growth hacking box.

Transcript:

“So today I’m gonna be looking over the “6 Growth Hacks to Optimize Every Stage of Your Customer Journey.” But before I do that, here’s just a little bit about who I am. I and the founder of Flowjo.co. and I’m also a growth marketing consultant.
I started a while ago, actually, when I was nine years old with SEO and affiliate marketing. I started my first affiliate marketing website at 11 which made a lot of money. If you wanna hear that story, you can add me to LinkedIn and check it out. But during that time, I also became a Full Stack Marketer. So I started in SEO, went to PPC, moved on to CRO, and worked in companies where they needed help with content and email marketing, and it just kind of went on from there. So I’ve touched every aspect of digital marketing.

How to Build a High Converting Sales Funnel with Copy Your Customers Will Love

Jen Havice April 20, 2017 Conversion Optimization 4 Comments

A little before my birthday, I found this in my inbox:

I get sucked in by the cupcake and the coupon code. My lizard brain takes over… or maybe it’s my stomach. Don’t tell me this hasn’t happened to you before.

Sure, the copy doesn’t tell me anything about this company, how to apply the coupon code, or if I’ll get 10% off my entire purchase, but I’m willing to throw caution to the wind and dive head first into this sales funnel.

So I click on the Facebook ad and land…here.

8 Steps to Creating a Content Marketing Process that Converts [Webinar]

Talia Wolf April 10, 2017 Conversion Optimization 1 Comment

I don’t know about you but I spend a LOT of time and energy on the content marketing strategy for GetUplift. The amount of work that goes into research, writing and publishing a piece of content that converts is huge and there’s nothing more frustrating than doing all that work and getting nothing, crickets.

There’s an art to writing content that converts, unfortunately it’s not just about pushing out great content that you think will work, it’s about knowing what to write and how to promote it.

landing page optimization complete guide

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

Talia Wolf April 6, 2017 Conversion Optimization 4 Comments

There are hundreds if not thousands of articles online offering best practices and tips for landing page optimization.

That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that promise a 300% uplift in conversions by making one simple change and following their advice.

Yeah… that never works.

Unless you have the time to filter through all the junk articles out there, and you’re absolutely sure these best practices are right for YOUR specific businesses and audience, Id’ stay clear from those.

The best way to optimize your landing pages is by using a step-by-step process, which I just happen to have right here for you.

The Google Analytics Checklist

Talia Wolf March 29, 2017 Conversion Optimization 16 Comments

We’ve just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages.

Here’s why:

In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all the data available to you. Your goal is to understand how your landing pages are performing, find any leaks or opportunities in the funnel and identify any technical issues that need solving (e.g- loading time).

This Google Analytics checklist is the one we use to analyze our clients’ pages. We’ve updated it time and time again according to new abilities in Google Analytics, new reports and metrics that come out and we will be updating this checklist over time too.

12 Examples of Retention Emails Built to Convert

Lianna Patch March 21, 2017 Conversion Optimization 4 Comments

Back when dinosaurs roamed the earth and every product was the first of its kind, getting new customers was no problem.

Business was booming. Competition was minimal. Dino salesmen were dining on tender, bloody brontosaurus steaks every night.

So it didn’t matter when some of those original customers eventually stopped buying. Because there were always more dinos to sell to.

Close the damn sale, Rex.

In case you hadn’t noticed, things have changed

Fast-forward a couple hundred million years, and the world of sales and marketing is a teeeeensy bit more competitive. (The upside: we’re not usually worried about getting eaten.)

We all know it costs more to acquire a new customer these days than to keep the old ones helplessly, gratefully entangled with you and your business.

But for some reason, too many businesses still focus most of their energy on the flashy, sexy acquisition part of the funnel — forgetting that they’re spending up to 7x more money to convert new customers while it’s actually 5X more cost effective to retain a customer than to acquire a new one.

3 Tried and Tested Emotional Triggers that Increase Conversion Rates

Nichole Elizabeth February 27, 2017 Conversion Optimization 0 Comments

I don’t know about you, but every “fun” purchase I make is an emotional roller coaster. There’s the thrill of hunting for just the right thing. The greater thrill of finding it. And then – if it’s on sale – Game on. I have to have it. NOW! Before someone else gets it! Last one? Oh no! Typing in my credit card number as fast as my fingers can fly. Phew! Okay, it’s being shipped. **Breathe**

And all of that happens before the object of desire even arrives. I don’t even know if it will fit, but my desires are fueled with dreams of mass admiration and glory.

Hey, your buyer’s journey may be different (you might not be as vain), but it’s probably not that different. Why? Because we’re all human here, we’re all impacted by emotion. Would impulse purchases happen on planet Vulcan?

How to Create a Mobile Friendly Website that Converts

Talia Wolf February 15, 2017 Conversion Optimization 5 Comments

In 2016, many of my conversations with marketers were about their lower conversion rates on their mobile landing pages. Most times, I tried to steer these conversations towards a ‘mobile-specific’ optimization strategy however, there are always a few others who drop the mic at ‘mobile responsive design’ or a ‘mobile friendly website’.

The common answer is: “What’s the need for a separate mobile-specific optimization strategy anyway? We are already responsive!”.

There’s nothing that frustrates me more than this argument (ok, there are a few other things that frustrate me more, but this is definitely tops of the list), for two main reasons:

Ecommerce Optimization: 27 Examples of High Converting Product Pages

Talia Wolf January 31, 2017 Conversion Optimization 3 Comments

A common request I get on Ecommerce optimization projects is to improve performance of their homepage because of the amount of traffic they get on it. Since many E-commerce sites have many different products for various target audiences, their main concern is usually how to appeal to various potential customers on that singular page.

While the homepage may attract a lot more traffic to it than any other page on their site, it isn’t the case when it comes to conversions. A recent study shows that the average conversion rate of shoppers landing on the homepage is less than 2.5% (Monetate), significantly lower than shoppers who land on individual product pages.

Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

Talia Wolf January 11, 2017 Conversion Optimization 1 Comment

When I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team suggestions.

Then I’d see the results (or lack of) and end up with no insights, learn nothing, and would be left with absolutely nothing I could use to grow the business (saying I felt “frustrated” might be the understatement of the year).

It was this frustrating experience which led me to establish an optimization process, one that I and my team could follow, one that could be optimized as we moved forward but also serve as our foundations and a guide on how to actually conduct meaningful optimization to websites, ad creatives and email marketing campaigns. This process has been guiding as ever since and consists of 7 steps:

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