How many Facebook ads do you see in your news feed a day?
According to Social Media Examiner, 93% of marketers use Facebook advertising regularly. That’s about 3 million businesses using Facebook to market themselves. Every day these brands text, call, email and target us with their Facebook ads, overwhelming us with offers.
In fact, we’re so used to being targeted by brands everywhere on the web that our brain automatically tries to block out all the noise and ignore those ads. Yet millions of businesses base a huge part of their revenue stream on Facebook ads, so they must be getting through to us somehow, right?
How do some brands manage to drown out all the noise and reach us? What separates the successful ads from the rest?