If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it?
We spend hours, weeks and months planning our websites and funnels, but we don’t really know how people end up using them do we? Sure, you think we designed the perfect experience, but are you sure?
Google Analytics tells us where the problem is in the funnel, heatmaps and session recordings show us what people are doing on the page, but not WHY.
“Why are they clicking those buttons?”
“Why aren’t they scrolling all the way to the top?”
“What’s stopping them from taking the next step?”
If you’ve found yourself asking these questions and many more, it’s time to start considering user testing.
User testing has a bad rep for some reason, but if you pay close attention to today’s training you’ll see the HUGE benefits it can deliver and how it can help you figure out exactly what changes to make on a page to get it to convert.
In this session the queen of all things user testing Els Aertz, walks us through her exact process for running them successfully.