Conversion Optimization Blog

Step by step guides, articles and workshops that give you the tools and skills to drive more leads, sales and conversions.

How to Leverage the Power of Emotion in Facebook Ads

How to Leverage the Power of Emotion in Facebook Ads

How many Facebook ads do you see in your news feed a day? According to Social Media Examiner, 93% of marketers use Facebook advertising regularly. That’s about 3 million businesses using Facebook to market themselves. Every day these brands text,...

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Color psychology: The complete step-by-step guide

Color psychology: The complete step-by-step guide

There are thousands of infographics, images and guides explaining how to use color psychology. Usually, these infographics look something like this: Red = anger Blue = trust Green = health A never-ending list explaining exactly what color creates...

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How to optimize your site with user testing

How to optimize your site with user testing

If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it? We spend hours, weeks and months planning our websites and funnels, but we don't really know how people end up using them do we? Sure,...

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