In 2016, many of my conversations with marketers were about their lower conversion rates on their mobile landing pages. Most times, I tried to steer these conversations towards a ‘mobile-specific’ optimization strategy however, there are always a few others who drop the mic at ‘mobile responsive design’ or a ‘mobile friendly website’.
The common answer is: “What’s the need for a separate mobile-specific optimization strategy anyway? We are already responsive!”.
There’s nothing that frustrates me more than this argument (ok, there are a few other things that frustrate me more, but this is definitely tops of the list), for two main reasons: