Conversion Optimization Blog

Step by step guides, articles and workshops that give you the tools and skills to drive more leads, sales and conversions.

How to optimize your site with user testing

How to optimize your site with user testing

If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it? We spend hours, weeks and months planning our websites and funnels, but we don't really know how people end up using them do we? Sure,...

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Are You Using Heatmaps Correctly? A step-by-step guide

Are You Using Heatmaps Correctly? A step-by-step guide

Heatmaps are a very popular tool in the world of conversion optimization. They're used in reports to support theories and show behavior on a particular page, but are they actually effective? Or do they just look good in a report? Many tools allow...

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