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12 Examples of Retention Emails Built to Convert

Lianna Patch March 21, 2017 Conversion Optimization 5 Comments

Back when dinosaurs roamed the earth and every product was the first of its kind, getting new customers was no problem.

Business was booming. Competition was minimal. Dino salesmen were dining on tender, bloody brontosaurus steaks every night.

So it didn’t matter when some of those original customers eventually stopped buying. Because there were always more dinos to sell to.

Close the damn sale, Rex.

In case you hadn’t noticed, things have changed

Fast-forward a couple hundred million years, and the world of sales and marketing is a teeeeensy bit more competitive. (The upside: we’re not usually worried about getting eaten.)

We all know it costs more to acquire a new customer these days than to keep the old ones helplessly, gratefully entangled with you and your business.

But for some reason, too many businesses still focus most of their energy on the flashy, sexy acquisition part of the funnel — forgetting that they’re spending up to 7x more money to convert new customers while it’s actually 5X more cost effective to retain a customer than to acquire a new one.

3 Tried and Tested Emotional Triggers that Increase Conversion Rates

Nichole Elizabeth February 27, 2017 Conversion Optimization 0 Comments

I don’t know about you, but every “fun” purchase I make is an emotional roller coaster. There’s the thrill of hunting for just the right thing. The greater thrill of finding it. And then – if it’s on sale – Game on. I have to have it. NOW! Before someone else gets it! Last one? Oh no! Typing in my credit card number as fast as my fingers can fly. Phew! Okay, it’s being shipped. **Breathe**

And all of that happens before the object of desire even arrives. I don’t even know if it will fit, but my desires are fueled with dreams of mass admiration and glory.

Hey, your buyer’s journey may be different (you might not be as vain), but it’s probably not that different. Why? Because we’re all human here, we’re all impacted by emotion. Would impulse purchases happen on planet Vulcan?

How to Create a Mobile Friendly Website that Converts

Talia Wolf February 15, 2017 Conversion Optimization 5 Comments

In 2016, many of my conversations with marketers were about their lower conversion rates on their mobile landing pages. Most times, I tried to steer these conversations towards a ‘mobile-specific’ optimization strategy however, there are always a few others who drop the mic at ‘mobile responsive design’ or a ‘mobile friendly website’.

The common answer is: “What’s the need for a separate mobile-specific optimization strategy anyway? We are already responsive!”.

There’s nothing that frustrates me more than this argument (ok, there are a few other things that frustrate me more, but this is definitely tops of the list), for two main reasons:

Ecommerce Optimization: 27 Examples of High Converting Product Pages

Talia Wolf January 31, 2017 Conversion Optimization 4 Comments

A common request I get on Ecommerce optimization projects is to improve performance of their homepage because of the amount of traffic they get on it. Since many E-commerce sites have many different products for various target audiences, their main concern is usually how to appeal to various potential customers on that singular page.

While the homepage may attract a lot more traffic to it than any other page on their site, it isn’t the case when it comes to conversions. A recent study shows that the average conversion rate of shoppers landing on the homepage is less than 2.5% (Monetate), significantly lower than shoppers who land on individual product pages.

Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

Talia Wolf January 11, 2017 Conversion Optimization 1 Comment

When I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team suggestions.

Then I’d see the results (or lack of) and end up with no insights, learn nothing, and would be left with absolutely nothing I could use to grow the business (saying I felt “frustrated” might be the understatement of the year).

It was this frustrating experience which led me to establish an optimization process, one that I and my team could follow, one that could be optimized as we moved forward but also serve as our foundations and a guide on how to actually conduct meaningful optimization to websites, ad creatives and email marketing campaigns. This process has been guiding as ever since and consists of 7 steps:

Free Google Analytics Training: Take Your Skills to the Next Level [Webinar]

Talia Wolf January 3, 2017 Conversion Optimization 6 Comments

A successful conversion optimization program start with data.

There’s simply no going around it.

And Google Analytics can be frustrating at times.

We’ve all been there… Trying to fish out only the most important data, throwing loads of time, resources (and let’s face it, sweat and tears) into identifying where that leak in the funnel is, only to discover (after you’ve fixed that pesky leak)… NOTHING.

No change at all.

This happens for various reasons…

A Step-by-Step Guide to Optimizing a Low Traffic Site, Without AB Testing

Shanelle Mullin December 25, 2016 Conversion Optimization 0 Comments

A lot of different elements fall under the optimization umbrella. Psychology and persuasion, UX and design, testing and statistics, analytics, copywriting… the list goes on.

Though, sometimes it can seem like testing and optimization are synonymous… It’s discouraging for those who are just starting out and don’t have enough traffic to start AB testing yet.

The truth is that there’s much more to optimization than just testing, so low traffic sites can absolutely still be optimized.

But let’s start from the beginning.

Conversion Optimization Skills: How to Become (or Hire) a Kickass CRO Expert

Talia Wolf December 21, 2016 Conversion Optimization 1 Comment

Stop me if this doesn’t sound familiar…

Step #1: You found a leak on a certain page in the funnel that needs fixing.

Step #2: You think to yourself: “Let’s see what best practices on blogs suggest on fixing this issue. Turns out, blog posts say yellow buttons work 10X times better than green. (…or any other random “best practice” articles that promise a 500% uplift in one day)

Step #3: You spend tons of hours creating the new variation, getting many team members involved and spend a lot of resources launching that test.

Step #4: Results come in: You have no idea why that didn’t work. OR, it worked… kind of.. You got a small uplift but have no idea why or what to do next.

Step #5: Rinse and repeat.

Free Cheatsheet: The Right Way to Use the Emotional Affect of Colors

Talia Wolf November 29, 2016 Conversion Optimization 1 Comment

It’s true. Colors do have an emotional affect on us and we can use them to influence our customer’s decisions.

However, there is one FUNDAMENTAL thing everyone keeps getting wrong with color persuasion. So I’ve decided to share the exact cheat sheet from the ‘Emotion Sells: The Masterclass‘ course for FREE so you can better understand the emotional affect of colors on people and choose the right colors for your target audience.

Webinar: How to 10X Sales & Business Growth With Emotional Targeting

Talia Wolf November 17, 2016 Conversion Optimization 2 Comments

Come hang out with me Monday, December 5th, 11am EST.

I’m hosting a private webinar for my readers only and you’re invited.

Here’s what you can expect from the webinar:

A deep dive into the biggest mistakes marketers make when optimizing their sites, pages and funnels.
The emotional targeting methodology: How I optimize my client’s websites, identify emotional triggers and create experiences that convert.
The 3 step process to using this methodology and taking your optimization skills to the next level.

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