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Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

Talia Wolf January 11, 2017 Conversion Optimization 1 Comment

When I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team suggestions.

Then I’d see the results (or lack of) and end up with no insights, learn nothing, and would be left with absolutely nothing I could use to grow the business (saying I felt “frustrated” might be the understatement of the year).

It was this frustrating experience which led me to establish an optimization process, one that I and my team could follow, one that could be optimized as we moved forward but also serve as our foundations and a guide on how to actually conduct meaningful optimization to websites, ad creatives and email marketing campaigns. This process has been guiding as ever since and consists of 7 steps:

Free Google Analytics Training: Take Your Skills to the Next Level [Webinar]

Talia Wolf January 3, 2017 Conversion Optimization 6 Comments

A successful conversion optimization program start with data.

There’s simply no going around it.

And Google Analytics can be frustrating at times.

We’ve all been there… Trying to fish out only the most important data, throwing loads of time, resources (and let’s face it, sweat and tears) into identifying where that leak in the funnel is, only to discover (after you’ve fixed that pesky leak)… NOTHING.

No change at all.

This happens for various reasons…

A Step-by-Step Guide to Optimizing a Low Traffic Site, Without AB Testing

Shanelle Mullin December 25, 2016 Conversion Optimization 0 Comments

A lot of different elements fall under the optimization umbrella. Psychology and persuasion, UX and design, testing and statistics, analytics, copywriting… the list goes on.

Though, sometimes it can seem like testing and optimization are synonymous… It’s discouraging for those who are just starting out and don’t have enough traffic to start AB testing yet.

The truth is that there’s much more to optimization than just testing, so low traffic sites can absolutely still be optimized.

But let’s start from the beginning.

Conversion Optimization Skills: How to Become (or Hire) a Kickass CRO Expert

Talia Wolf December 21, 2016 Conversion Optimization 1 Comment

Stop me if this doesn’t sound familiar…

Step #1: You found a leak on a certain page in the funnel that needs fixing.

Step #2: You think to yourself: “Let’s see what best practices on blogs suggest on fixing this issue. Turns out, blog posts say yellow buttons work 10X times better than green. (…or any other random “best practice” articles that promise a 500% uplift in one day)

Step #3: You spend tons of hours creating the new variation, getting many team members involved and spend a lot of resources launching that test.

Step #4: Results come in: You have no idea why that didn’t work. OR, it worked… kind of.. You got a small uplift but have no idea why or what to do next.

Step #5: Rinse and repeat.

Free Cheatsheet: The Right Way to Use the Emotional Affect of Colors

Talia Wolf November 29, 2016 Conversion Optimization 1 Comment

It’s true. Colors do have an emotional affect on us and we can use them to influence our customer’s decisions.

However, there is one FUNDAMENTAL thing everyone keeps getting wrong with color persuasion. So I’ve decided to share the exact cheat sheet from the ‘Emotion Sells: The Masterclass‘ course for FREE so you can better understand the emotional affect of colors on people and choose the right colors for your target audience.

Webinar: How to 10X Sales & Business Growth With Emotional Targeting

Talia Wolf November 17, 2016 Conversion Optimization 2 Comments

Come hang out with me Monday, December 5th, 11am EST.

I’m hosting a private webinar for my readers only and you’re invited.

Here’s what you can expect from the webinar:

A deep dive into the biggest mistakes marketers make when optimizing their sites, pages and funnels.
The emotional targeting methodology: How I optimize my client’s websites, identify emotional triggers and create experiences that convert.
The 3 step process to using this methodology and taking your optimization skills to the next level.

An All-In-One Guide to Choosing the Right Image for Your Landing Pages

Talia Wolf November 10, 2016 Conversion Optimization 3 Comments

Landing pages have many elements to them that require careful consideration;

The main headline
Subtitle
The call to action button
Social Proof
Dedicated content
The form and fields people need to fill in
and of course the main hero image

While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.

The Psychological Triggers and Cognitive Biases Cheat Sheet

Talia Wolf September 28, 2016 Conversion Optimization 2 Comments

“We’ve just released a free psychological triggers and cognitive biases cheat sheet you can use for every landing page, sales page and any marketing campaign. Use this cheat sheet to get tips, case studies and examples of how to apply cognitive biases to marketing.

6 CRO and SEO Lessons from Top Speakers at MozCon and Conversion Jam

Talia Wolf September 28, 2016 Conversion Optimization 3 Comments

I just got back from speaking at MozCon the top SEO conference in the US and ConversionJam, the largest CRO conference in the world, and wow did I learn a lot. Both MozCon and ConversionJam were jam packed with inspiring speakers, extremely interesting sessions, actionable content and powerful takeaways I just couldn’t let fly by without sharing them with you guys. Below is a summary of some my favorite sessions, the top CRO and SEO lessons that included powerful tips and resources about conversion optimization, UX and SEO.

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This mistake is costing businesses A LOT of money