One of my latest blog posts on Conversioner covered the fact 90% of our decisions in life are irrational. I had a long discussion with a few people on the topic and decided to feature 5 tricks our brain play on us to further explain our decision making process. You can find the link here.
This post was originally posted on Conversioner. after some thought I decided that my readers could benefit from a post about call to action buttons too. So here you go 😉
One of the most important steps in improving conversion on your landing pages, is designing a call to action that will work. A call to action is an element on a web page that is meant to encourage the visitor to perform an action. The most common type of call to action element is a clickable button that contains phrases like ‘Download’ or ‘Sign up’.
Designing a proper CTA (call to action) button requires careful planning, understanding of your users and testing. Here are 3 quick tips that will help you improve your conversion immediately.