Landing pages have many elements to them that require careful consideration;
- The main headline
- The call to action button
- Social Proof
- Dedicated content
- The form and fields people need to fill in
- and of course the main hero image
While each element is equally important and cannot work without the other, the image and the colors we use on our landing page have the largest impact on our customer’s initial impressions of us, their experience and as a result, our conversion rates.