A successful conversion optimization program start with data.
There’s simply no going around it.
And Google Analytics can be frustrating at times.
We’ve all been there… Trying to fish out only the most important data, throwing loads of time, resources (and let’s face it, sweat and tears) into identifying where that leak in the funnel is, only to discover (after you’ve fixed that pesky leak)… NOTHING.
No change at all.
This happens for various reasons…