Blog - GetUplift

Emotional Targeting 101: How to Leverage the Power of Emotion to Grow Conversions

When I started out as an optimizer, almost 7 years ago, I was making all the common mistakes optimizers make; I’d find the leak in Google Analytics and test random stuff, based on tips I read on different blog posts, “hunches” I had or team...

Free Google Analytics Training: Take Your Skills to the Next Level [Webinar]

A successful conversion optimization program start with data. There's simply no going around it. And Google Analytics can be frustrating at times. We've all been there... Trying to fish out only the most important data, throwing loads of time,...

A Step-by-Step Guide to Optimizing a Low Traffic Site, Without AB Testing

A lot of different elements fall under the optimization umbrella. Psychology and persuasion, UX and design, testing and statistics, analytics, copywriting… the list goes on. Though, sometimes it can seem like testing and optimization are...

Conversion Optimization Skills: How to Become (or Hire) a Kickass CRO Expert

Stop me if this doesn’t sound familiar... Step #1: You found a leak on a certain page in the funnel that needs fixing. Step #2: You think to yourself: “Let’s see what best practices on blogs suggest on fixing this issue. Turns out, blog posts say...

Free Cheatsheet: The Right Way to Use the Emotional Affect of Colors

It's true. Colors do have an emotional affect on us and we can use them to influence our customer's decisions. However, there is one FUNDAMENTAL thing everyone keeps getting wrong with color persuasion. So I've decided to share the exact cheat...

Webinar: How to 10X Sales & Business Growth With Emotional Targeting

Come hang out with me Monday, December 5th, 11am EST. I'm hosting a private webinar for my readers only and you're invited. Here's what you can expect from the webinar: A deep dive into the biggest mistakes marketers make when optimizing their...

An All-In-One Guide to Choosing the Right Image for Your Landing Pages

Landing pages have many elements to them that require careful consideration; The main headline Subtitle The call to action button Social Proof Dedicated content The form and fields people need to fill in and of course the main hero image While each...