When I started using Snapchat I didn’t intend for it to be a marketing channel. I was still using it for taking adorable photos of my dog ‘Loki’ when I started getting requests for conversion optimization tips from people. At first it was 1 or 2 people a week, however 35 days later I get 5-10 questions a day and I’ve been using Snapchat to answer people’s questions, give short optimization and AB testing guides and have ongoing discussions with marketers all over the world. During these 35 days I’ve seen over and over again that there are 3 snapchat marketing rules you need to follow to grow your followers base, engagement and conversions.
2015 has been an exiting year for me.
I’ve spoken at some amazing events like CTAConf, SearchLove, Opticon, GMIC, and many others. I met some great people, ran incredibly educating and exciting tests and I’ve learned SO much.
I dedicated 2015 to diving further more into building better customer journeys, addressing the emotional needs of customers and utilizing emotional targeting. Thankfully with the help of my team we’ve written about most of our tests and findings and were able to share our lessons. Here are some of your favorite chosen posts of 2015:
This post was originally posted on Conversioner. after some thought I decided that my readers could benefit from a post about call to action buttons too. So here you go 😉
One of the most important steps in improving conversion on your landing pages, is designing a call to action that will work. A call to action is an element on a web page that is meant to encourage the visitor to perform an action. The most common type of call to action element is a clickable button that contains phrases like ‘Download’ or ‘Sign up’.
Designing a proper CTA (call to action) button requires careful planning, understanding of your users and testing. Here are 3 quick tips that will help you improve your conversion immediately.