Conversion Optimization Blog

Step by step guides, articles and workshops that give you the tools and skills to drive more leads, sales and conversions.

The Google Analytics Checklist

The Google Analytics Checklist

We've just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages. Here's why: In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all...

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12 Examples of Retention Emails Built to Convert

12 Examples of Retention Emails Built to Convert

Back when dinosaurs roamed the earth and every product was the first of its kind, getting new customers was no problem. Business was booming. Competition was minimal. Dino salesmen were dining on tender, bloody brontosaurus steaks every night. So...

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How to Create a Mobile Friendly Website that Converts

How to Create a Mobile Friendly Website that Converts

In 2016, many of my conversations with marketers were about their lower conversion rates on their mobile landing pages. Most times, I tried to steer these conversations towards a ‘mobile-specific’ optimization strategy however, there are always a...

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