by Talia Wolf | Conversion Optimization
Amazon has become second nature for so many. Anything you need can be bought on Amazon (often for a third of the price) without you even leaving your home. In fact, with over 300 million active customer accounts and over 1.9 million selling partners worldwide, Amazon...
by sophia | Conversion Optimization
How do you know who your real audience is when your product can — technically — work for anyone and everyone? This is the question that led Upright — the world’s first biofeedback-based posture trainer — to GetUplift. And it’s a challenge a lot of D2C brands face....
by Christine | Conversion Optimization
Let’s kick things off with a mental image: it’s first thing in the morning. While drinking your first coffee of the day, you’re doing what most of us do — scrolling the feeds. You scroll your way past multiple ads: cat litter boxes, hair products, online yoga...
by Martin Mbae | Conversion Optimization
You’ve heard it all before. If you want to build a great email sales funnel you’ve got to: foster a strong relationship with your reader, tell a compelling story, engage your audience and make them fall in love with you, And do about a million other vague-sounding...
by Talia Wolf | Conversion Optimization
I hear this almost every time I speak at conferences and workshops — “Cool Talia, I can see how emotional marketing works for B2C. But it doesn’t work in B2B, right?” It’s a simple and common misconception about B2B buyers. They’re often viewed as methodical thinkers...
by Talia Wolf | Conversion Optimization
If you want people to use (and love) your software, they need to know who you are. The more packed your space, the harder it is to get noticed. And, to put it mildly, the project management software space is pretty full — Asana, Monday, ClickUp, Wrike and about 400...