by Talia Wolf | Conversion Optimization
There are hundreds (if not thousands) of articles online offering best practices and tips for landing page optimization. That’s probably why the most common way marketers optimize their landing pages is by reading “best practices” articles that...
by Talia Wolf | Conversion Optimization
We’ve just published a free Google Analytics checklist to help you analyze and optimize the performance of your landing pages. Here’s why: In order to optimize your landing pages, you need to first analyze the numbers and take a good look at all the data...
by Lianna Patch | Conversion Optimization
Back when dinosaurs roamed the earth and every product was the first of its kind, getting new customers was no problem. Business was booming. Competition was minimal. Dino salesmen were dining on tender, bloody brontosaurus steaks every night. So it didn’t matter when...
by Nichole Elizabeth | Conversion Optimization
I don’t know about you, but every “fun” purchase I make is an emotional roller coaster. There’s the thrill of hunting for just the right thing. The greater thrill of finding it. And then – if it’s on sale – Game on. I have to have it. NOW! Before someone else...
by Talia Wolf | Conversion Optimization
In 2016, many of my conversations with marketers were about their lower conversion rates on their mobile landing pages. Most times, I tried to steer these conversations towards a ‘mobile-specific’ optimization strategy however, there are always a few others who drop...
by Talia Wolf | Conversion Optimization
A common request I get on Ecommerce optimization projects is to improve performance of their homepage because of the amount of traffic they get on it. Since many E-commerce sites have many different products for various target audiences, their main concern is usually...