by Lianna Patch | Conversion Optimization
Back when dinosaurs roamed the earth and every product was the first of its kind, getting new customers was no problem. Business was booming. Competition was minimal. Dino salesmen were dining on tender, bloody brontosaurus steaks every night. So it didn’t matter when...
by Nichole Elizabeth | Conversion Optimization
I don’t know about you, but every “fun” purchase I make is an emotional roller coaster. There’s the thrill of hunting for just the right thing. The greater thrill of finding it. And then – if it’s on sale – Game on. I have to have it. NOW! Before someone else...
by Talia Wolf | Conversion Optimization
In 2016, many of my conversations with marketers were about their lower conversion rates on their mobile landing pages. Most times, I tried to steer these conversations towards a ‘mobile-specific’ optimization strategy however, there are always a few others who drop...
by Talia Wolf | Conversion Optimization
A common request I get on Ecommerce optimization projects is to improve performance of their homepage because of the amount of traffic they get on it. Since many E-commerce sites have many different products for various target audiences, their main concern is usually...
by Talia Wolf | Conversion Optimization
When I began my journey as a conversion rate optimization specialist years ago, I made the same mistakes as other optimizers. I’d find a leak in Google Analytics and test random stuff based on: ‘Best practices’ I read on different blog posts Hunches and gut feelings...
by Talia Wolf | Conversion Optimization
A successful conversion optimization program start with data. There’s simply no going around it. And Google Analytics can be frustrating at times. We’ve all been there… Trying to fish out only the most important data, throwing loads of time,...