Workshop: Ask Me Anything About Conversion Optimization

Talia Wolf Conversion Optimization 0 Comments

Who doesn’t want to make more sales? To create a customer experience so smooth, people can’t help but fall for your product? That’s what conversion optimization really is. It’s taking every asset you use – whether that’s an email, a landing page or your home page – and transforming it into something your visitors and customers can’t help but click, engage and buy from. But this is a pretty tall order. That’s why in this workshop, we focused on answering all your questions about conversion optimization. We talked about B2B personas …

Workshop: How to Leverage Competitor Research to Increase Conversions

Talia Wolf Conversion Optimization 0 Comments

Ever looked at a big competitor’s site and thought: Whoa. They sure know what they’re doing? Maybe I should try something similar… Yeah… A lot of us have. Truth is, you never really know what lies behind your competitors’ design, messaging and strategy. And directly comparing your features, pricing and pages to their features, pricing and pages won’t really get your that far. But there’s a different type of competitor analysis you can do – one that will reveal the way their customers feel about the industry, the product and …

customer interviews guide

How to Get Into Your Customers’ Heads with Customer Interviews (and Increase Conversions)

Nikki Elbaz Conversion Optimization 3 Comments

I’m not gonna pumpkin-spice coat it: interviewing customers is hard. Prompting vulnerable sharing from complete strangers is not something most people consider fun… Which is why I’ve heard just about every excuse for not interviewing customers: I don’t have any customers. I don’t want to bother my customers. No one has any time to talk to us. Customer interviews don’t give quantitative data. We don’t even get any good qualitative data from interviews. Just a bunch of whining. And my personal favorite: I know what my customers need. There are …

Workshop: How to use customer surveys to write high-converting copy

Talia Wolf Conversion Optimization 0 Comments

Do you want to learn how to uncover the words your visitors need to see before they convert? Would you like to discover exactly how your customers feel about you, your products and your services and use that knowledge to write compelling copy, craft irresistible designs and create a delightful user experience? Because if you’re going to get people to do anything, you need to help them see themselves on the page. And there’s no simpler way to do this than by running visitor and customer surveys. A survey helps you get …

goal setting worksheet

My 3-Step Process for Setting Goals You’ll Actually Follow

Talia Wolf Conversion Optimization 1 Comment

It’s that time of the year again… planning time. That time, where I suddenly have all the time in the world to do everything on my to-do list, just to avoid the dreaded yearly planning session. Thing is, for years I’d try to plan my year (heck, sometimes I even tried making a 5 year plan!) but I’d just strike out. It’s not that I didn’t know what I wanted to achieve, or that I didn’t have a general sense of where I was going, it’s just that like most businesses, I …

How to Leverage the Power of Emotion in Facebook Ads

Talia Wolf Conversion Optimization 0 Comments

How many Facebook ads do you see in your news feed a day? According to Social Media Examiner, 93% of marketers use Facebook advertising regularly. That’s about 3 million businesses using Facebook to market themselves. Every day these brands text, call, email and target us with their Facebook ads, overwhelming us with offers. In fact, we’re so used to being targeted by brands everywhere on the web that our brain automatically tries to block out all the noise and ignore those ads. Yet millions of businesses base a huge part …

how to do a redesign the right way

Why Most Redesigns Fail (and How to Make Sure Yours Doesn’t)

Talia Wolf Conversion Optimization 1 Comment

I’ve lost count of the amount of emails and phone calls I get that go somethin’ like this: Them: “We recently did a redesign and conversions have plummeted, we have no idea why this is happening. Can you help?” Me: “What was the redesign based on?” Them: “Our designers created a new, beautiful, sleek, up to date and responsive site…” Me: “Did you test it or elements of it before going live?” Them: “Test it…..?” We’ve all heard the horror stories of beautiful (costly) redesigns, causing a whole lot of …

Forget Everything You Know About Color Psychology and Read This Guide

Talia Wolf Conversion Optimization 2 Comments

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red = anger Blue = trust Green = health A never-ending list explaining exactly what color creates what emotion. Countless businesses use these guides to determine the color of their brand, the background and hero image on their landing pages or the color of their call to action buttons. The problem? Color psychology doesn’t really work that way. Sorry to be the one to tell you this, but …

conversion optimization research

The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 2)

Magda Baciu Conversion Optimization 1 Comment

If you followed the step-by-step guide we published last week, you should be able to complete the first part of our conversion optimization research. In the first part of the guide we focused on making sure tracking was set up correctly and then understanding the numbers, the data and the behavior of people on our site. Now it’s time to focus on qualitative research – going beyond behavior and finding out what our customers really care about. Here’s what we’ve already covered: Quantitative Research Data accuracy check Google Analytics health …

The Complete Guide: How to do Conversion Optimization Research Step-by-Step (part 1)

Magda Baciu Conversion Optimization 1 Comment

One of the most common question people ask about conversion optimization (besides – what’s the most high-converting button color….🙄), is what are the must-have tools everyone should be using. With SO many tools out there, the options are endless and it’s tough to know what tools work and how to use them in the best possible way. This very same question came up in GetUplift’s Facebook group ‘We Optimize’ a while ago and sparked a really interesting conversation about the most important part of conversion optimization; the research and the …