by Talia Wolf | Conversion Optimization
How many Facebook ads do you see in your news feed a day? According to Social Media Examiner, 93% of marketers use Facebook advertising regularly. That’s about 3 million businesses using Facebook to market themselves. Every day these brands text, call, email and...
by Talia Wolf | Conversion Optimization
I’ve lost count of the amount of emails and phone calls I get that go somethin’ like this: Them: “We recently did a redesign and conversions have plummeted, we have no idea why this is happening. Can you help?” Me: “What was the redesign based on?” Them: “Our...
by Talia Wolf | Conversion Optimization
There are thousands of infographics, images and guides explaining how to use color psychology. Usually, these infographics look something like this: Red = anger Blue = trust Green = health A never-ending list explaining exactly what color creates what emotion....
by Magda Baciu | Conversion Optimization
If you followed the step-by-step guide we published last week, you should be able to complete the first part of our conversion optimization research. In the first part of the guide we focused on making sure tracking was set up correctly and then understanding the...
by Magda Baciu | Conversion Optimization
One of the most common question people ask about conversion optimization (besides – what’s the most high-converting button color….🙄), is what are the must-have tools everyone should be using. With SO many tools out there, the options are endless...
by Talia Wolf | Conversion Optimization
If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it? We spend hours, weeks and months planning our websites and funnels, but we don’t really know how people end up using them do we? Sure, you think we...
