by Talia Wolf | Conversion Optimization
There are thousands of infographics, images and guides explaining how to use color psychology. Usually, these infographics look something like this: Red = anger Blue = trust Green = health A never-ending list explaining exactly what color creates what emotion....
by Magda Baciu | Conversion Optimization
If you followed the step-by-step guide we published last week, you should be able to complete the first part of our conversion optimization research. In the first part of the guide we focused on making sure tracking was set up correctly and then understanding the...
by Magda Baciu | Conversion Optimization
One of the most common question people ask about conversion optimization (besides – what’s the most high-converting button color….🙄), is what are the must-have tools everyone should be using. With SO many tools out there, the options are endless...
by Talia Wolf | Conversion Optimization
If you had the opportunity to see exactly how prospects engage and behave on your site, would you take it? We spend hours, weeks and months planning our websites and funnels, but we don’t really know how people end up using them do we? Sure, you think we...
by Talia Wolf | Conversion Optimization
Heatmaps are a very popular tool in the world of conversion optimization. They’re used in reports to support theories and show behavior on a particular page, but are they actually effective? Or do they just look good in a report? Many tools allow you to see how...
by Talia Wolf | Conversion Optimization
Imagine being able to tap into the real conversations people are having about your brand or industry Seeing what they hate, what annoys them, what grabs their attention or what they expect from a solution like yours. It’s insights like these...
