Conversion Optimization resources, checklists and worksheets







What is you could…

Consistently improve conversion rates for your clients, your business or your boss?

How would that affect your career? 

Your confidence.

Your bank account.

Because you’ve got the drive. You’re willing to put in the time.

But there’s one thing standing in your way:

You don’t have proven, client-tested frameworks and processes you can apply to your projects.

Well… Allow us to fill that gap for ya.

And because we like to over deliver, we put together not one but three different options you can choose from.

This way, you can grab the conversion optimization resources that are most relevant for your business and your clients right now.


What if you could…

Consistently improve conversion rates for your clients, your business or your boss?


How would that affect your career? 

Your confidence.

Your bank account.

Because you’ve got the drive. You’re willing to put in the time.

But there’s one thing standing in your way:

The lack of proven, client-tested frameworks and processes you can apply to your projects.

Well… Allow us to fill the gap for ya.

And because we like to over deliver, we put together not one but three different options you can choose from.

This way, you can grab the resources that are most relevant for your business and your clients right now.

Choose the best option and grab your free resources below

Each option is custom-designed to help you get meaningful results in one area of conversion optimization.

Choose the best option and grab your free resources below

Each option is custom-designed to help you get meaningful results in one area of conversion optimization.




Level up all your marketing with the art and science of emotional targeting

Upgrade every landing page, sales page or marketing campaign you launch with my complete list of psychological triggers, my color psychology worksheet and more.




Give your landing pages an instant upgrade with the complete A-Z guide

Instantly optimize any landing page (or create a brand new one) with these custom checklists and worksheets. (+ a brand new A-Z guide featuring the biggest names around)




Say goodbye to boring, generic barely converting emails with this email course

Improve your email game, fast. Learn from the world’s top email marketing experts with our free 5-day email course that will take your emails from meh to awesome.



Not sure which path to choose? Allow me to help

Choose option 1 to…

Level up your marketing with the art and science of emotional targeting

Upgrade every landing page, sales page or marketing campaign you launch with my complete list of psychological triggers, my color psychology worksheet and more.




Choose option #2 to…

Give your landing pages an instant upgrade with my complete guide

Instantly optimize any landing page (or create a brand new one) with these custom checklists and worksheets. (+ a brand new guide featuring the biggest names around)




Or choose option 3 to…

Say goodbye to boring, generic barely converting emails with this free course

Improve your email game, fast. Learn from the world’s top email marketing experts with our free 5-day email course that will take you from meh to awesome.





Not sure which path to choose?

Take the quiz below!


Or – if you want all the details on every path – you can keep scrolling and see the breakdown for yourself.

(The quiz is probably the fun option. But you do you.)




Not sure which path to choose?

Take the quiz below!


Or – if you want all the details on every path – you can keep scrolling and see the breakdown for yourself.

(The quiz is probably the fun option. But you do you.)


Choose path #1 if…

You’re ready to optimize your entire marketing process


Because… 

When you know how your customers think… When you understand what wakes her up at 3am or the real reason he still wears a 3-piece suit on casual Friday… you can talk to them.

Actually talk to them.

It’s this conversation – reflected in your copy, design and UX – that inspires people to convert.

It’s this conversation that helps you optimize any webpage, landing page, funnel or email campaign because – unlike most other marketers out there – you are not relying on general best practices or that “one simple trick that will increase conversions by 5000%” rubbish.

Because when you understand what your people need – what problems they’re trying to solve and your role in helping them do that – you can craft an experience customers love to convert to.

And you can help your clients and your business get those 2x, 3x (and even 10x) uplifts in conversion.

So if you want to (safely) take a peek inside people’s heads and discover the psychological principles I use to increase conversions for my clients, then use them to optimize your own process top to bottom, then this path is for you.


Not sure which path to choose? Allow me to help.

Choose path #1 if…

You’re ready to optimize your entire marketing process

Because…


When you know how your customers think… When you understand what wakes her up at 3am or the real reason he still wears a 3-piece suit on casual Friday… you can talk to them.

Actually talk to them.

It’s this conversation – reflected in your copy, design and UX – that inspires people to convert.

It’s this conversation that helps you optimize any webpage, landing page, funnel or email campaign because – unlike most other marketers out there – you are not relying on general best practices or that “one simple trick that will increase conversions by 5000%” crud.

Because when you understand what your people need – what problems they’re trying to solve and your role in helping them do that – you can craft an experience customers love to convert to. And help your clients and your business get those 2x, 3x (and even 10x) uplifts in conversion.

So if you want to (safely) take a peek inside people’s heads – and discover the psychology principles I use to increase conversions for my clients and use those to optimize your process top to bottom, then this patch is for you.


Choose path two if…

You want to gain the skills to optimize any landing page


Because…

Landing pages help you get leads. They’re the machinery that powers your pipeline and keeps digital businesses going. 

Just a small uplift in conversion can have a massive impact. And when you learn the reasons why some landing pages convert while others fail, 

When you master the underlying principles and use the worksheets and checklists we developed for our own clients,

Then you’ll be able to look at any landing page, identify what’s working and know exactly what you need to do to fix it. 

Grab these templates and borrow my process to analyze and optimize any landing page so that your prospects can’t wait to convert.


Choose path two if

You want to gain the skills to optimize any landing page

Because…


Landing pages help you get leads. They’re the machinery that powers your pipeline and keeps digital businesses going. 

Just a small uplift in conversion can have a massive impact. And when you learn the reasons why some landing pages convert while others fail, 

When you master the underlying principles and use the worksheets and checklists we developed for our own clients,

Then you’ll be able to look at any landing page, identify what’s working and know exactly what you need to do to fix it. 

Grab these templates and borrow my process to analyze and optimize any landing page so that people can’t wait to convert.


Choose path three if

You want to write emails that actually convert


Because…

Writing the kind of emails your reader loves… The kind that make her think “Whoa. You get me” doesn’t just make you feel good about your sweet writing skills. 

It rips away the barrier between you. Suddenly, you’re not another marketer trying to part her from her cash.

You’re an ally. 

Someone who’ll help her become the person she knows she should be. 

And with the help of some of the world’s best email marketing experts (like Joanna Wiebe, Andy Crestodina and Brian Dean) you’ll learn how to write emails that make money and make your reader feel like she matters. 


Choose path three if

You want to write emails that actually convert

Because…


Writing the kind of emails your reader loves… The kind that make her think “Whoa. You get me” doesn’t just make you feel good about your sweet writing skills. 

It rips away the barrier between you. Suddenly, you’re not another marketer trying to part her from her hard earned money.

You’re an ally. 

Someone who’ll help her become the person she knows she should be. 

And with the help of some of the world’s best email marketing experts (like Joanna Wiebe, Andy Crestodina and Brian Dean) you’ll learn how to write emails that make money and make your reader feel like he matters. 



Why design three paths? Why not share all the resources at the same time?


You know… I thought about this a lot. 

I designed three paths to make it easier to get the resources you need to improve your results right now. To work on the things that you urgently need help with. 

Each path is there to give you the guidance you need to increase conversion for what you’re struggling with right now. 

Time to choose your own adventure:


Why design three paths? Why not share all the resources at the same time?


You know… We thought about this a lot. 

We designed three paths to make it easier to get the resources you need to improve your results right now. To work on the things that you urgently need help with. 

Each path is there to give you the guidance you need to increase conversion for what you’re struggling with right now. 

Time to choose your own adventure. 




Level up all your marketing with the art and science of emotional targeting

Upgrade every landing page, sales page or marketing campaign you launch with my complete list of psychological triggers, my color psychology worksheet and more.




Give your landing pages an instant upgrade with the complete A-Z guide

Upgrade every landing page, sales page or marketing campaign you launch with my complete list of psychological triggers, my color psychology worksheet and more.




Say goodbye to boring, generic barely converting emails with this free course

Improve your email game, fast. Learn from the world’s top email marketing experts with our free 5-day email course that will take your emails from meh to awesome.



Choose option 1 to…

Level up your marketing with the art and science of emotional targeting

Upgrade every landing page, sales page or marketing campaign you launch with my complete list of psychological triggers, my color psychology worksheet and more.




Choose option #2 to…

Give your landing pages an instant upgrade with my complete guide

Instantly optimize any landing page (or create a brand new one) with these custom checklists and worksheets. (+ a brand new guide featuring the biggest names around)




Or choose option 3 to…

Say goodbye to boring, generic barely converting emails with this free course

Improve your email game, fast. Learn from the world’s top email marketing experts with our free 5-day email course that will take you from meh to awesome.