How to Write Emails That Actually Convert Course

How to Write Emails That Actually Convert

FREE EMAIL MARKETING COURSE 


It's time to say goodbye to boring, generic, barely converting emails. Enroll (for free) to learn from the world's top email marketing experts:


Write Emails That Make Money (and Readers Smile)

It's time to whip your emails into shape. 

This is your opportunity to explore the anatomy of high converting emails. What works and what doesn't? Step-by-step, you'll learn how to plan, write, design, send and test emails that actually make you money. And yes, it's really free.

This course will take the guesswork out of email marketing. If you send email, this 5-day course will make you money. Seriously, it's for you, whether you're:

  • An in-house marketer working on maximizing your results and boosting your conversions;  
  • An entrepeneur growing your own business; or
  • A freelancer working on delivering better results for your clients. 

You'll get email marketing advice from experts who have been there, done that. Steal our best secrets and walk away with the exact process we use to 10X our email campaigns.  

The entire course will be delivered straight to your inbox. Learn on your own time at your own pace. After just 5 days of lessons, you'll be ready to hit send. 

SAVE YOUR SPOT

LEARN FROM THE BEST

Learn from some of the brightest minds in email marketing and growth:  

Talia Wolf

Founder & Chief Optimizer

GetUplift

Brian Dean

Brian Dean

Founder & CEO

Backlinko

Joanna Wiebe

Joanna Wiebe  

Co-Founder  

Copy Hackers & Airstory

Ryan Schwartz

Ryan Schwartz

Content Marketer & Lead Writer

High Concept Creatives

John Bonini

John Bonini

Director of Marketing

Databox

Andy Crestodina

Andy Crestodina

Co-Founder

Orbit Media

Shanelle Mullin

Shanelle Mullin

Content & Growth

Shopify

Janet Choi

Janet Choi

Director of Marketing

Customer.io

Raphael Paulin-Daigle

Raphael Paulin-Daigle

CEO

SplitBase

Tarzan Kay

Tarzan Kay

Founder

Tarzan Kay Copywriting

Linda Grant

Linda Grant

Head of Marketing

Vero

Your 5-Day, Step-by-Step Guide to Emails That Convert

Day 1: Researching and Planning Your Email 

In this lesson, you'll learn:

  • How to define your reader.
  • How to identify your reader's intent and goals.
  • The difference between transactional and promotional emails (and why it matters). 
  • How to create a meaningful email outline.

Day 2: Writing Your Email

In this lesson, you'll learn:

  • How to write a click-worthy email subject.
  • How to optimize your entire email preview pane to boost your open rate.
  • The art and science of compelling storytelling.
  • The perfect length for maximum conversions.
  • How to craft a call to action that actually inspires action.

Day 3: Designing Your Email

In this lesson, you'll learn:

  • The importance of visual hierarchy (and how to use it effectively).
  • How to choose the right images and colors.
  • What image blocking is and how to deal with it.
  • How to perfect your layout and formatting. 
  • How to properly wireframe an email.

Day 4: Sending Your Email

In this lesson, you'll learn:

  • The best days and times to send emails.
  • The 4 core factors of deliverability that ensure your email actually makes it to inboxes.
  • How spam filters work (both bot and human), and what that means for you.
  • How to conduct proper quality assurance before hitting send.

Day 5: Measuring and Testing Your Email

In this lesson, you'll learn:

  • The importance of setting email marketing goals that actually make you money.
  • How to master email segmentation.
  • How to master email personalization.
  • Why A/B testing matters in email marketing.
  • How to run meaningful A/B tests that really boost your ROI.