Take the Guesswork Out of

High-Converting Websites

Get the skills you need to achieve the record-breaking results you've always wanted and create websites people love to convert to.

You know your product, service, or experience can change people’s lives.

These people need what you have to offer.

If only you could figure out how to get them to see it, right?

You’ve tested random call to action buttons and headlines, followed the best practices all the experts rave about and you even tried testing that “One Hack That Will Increase Your Conversions by 500%” blog post (UGH).

Yet your conversions aren’t where they should be…

Yet you still haven’t figured out how to get more people to realize how brilliant your solution is for them and convert.

But, as frustrating as all that can be, there actually is some good news:


You’ve got endless room to grow,

Endless room to increase conversions,

BUT!! It’s time to face some hard facts:

You can no longer leave your results up to chance, other people’s opinions or base them on somebody else’s best practices.

Screw best practices.

Optimization isn’t about guesswork: It's about figuring out what your customers need and giving it to them.

After years of helping my clients 10X and 20X their conversions using a custom framework I developed, I promise:

You can do it too.

Whether you run your own business, work as an in-house marketer or run your own agency or consultancy business, whatever you do, one thing is sure:


If you approach optimization the right way.

What’s the right way?

Glad you asked.

Here’s the most well kept secret the biggest brands in the world aren’t telling you. The one “small detail” everyone so conveniently forgets to write about in their case study.

While everyone’s running after the next big thing (automation, machine learning, AI….. ) the biggest brands in the world like Nike, Coca Cola, Lego or Apple know:

All the tools, hacks, best practices, data and analytics in the world won’t get you to where you want to be.

Not if you are missing the key that brings them all together:

If you want to get customers to say YES to whatever you’re selling you have to master the one skill that matters more than anything in the world:

Selling with emotion.

Allow me to make this clear as daylight:

Until you know how to find the emotions that drive your customers to say YES,

Learn how to show them to the people on the page

And make them feel them,

You will NEVER get the results you want, EVER.

Without this you’ll might as well keep running on the best practice hamster wheel, PERIOD.

Really, Talia? EMOTIONS?


I’m talking about emotions, and the incredible and powerful impact on ALL of our decisions in life (yours, mine and everyone in the world).

EVERYTHING we buy has emotion embedded deep inside, that drives our every decision.

Turns out,

Emotion is the ONLY way to get people to realize they need your solution.

Allow Science to Explain:

Antonio Damasio Emotions

While we may prefer to think of ourselves as rational people who make rational decisions, that simply isn’t true.

Antonio Damasio, one of the 100 most eminent psychologists of the modern era, Professor of Neuroscience, Psychology and Philosophy at the University of Southern California studied patients who had lost the ability to feel any emotion.

His conclusion?

Without emotions, we lose our ability to make decisions.


  • Emotional marketing EMOTIONS
  • Purchasing decisions DECISIONS
  • Conversion optimization CONVERSIONS
  • Revenue optimization REVENUE

Bottom Line?

When you start using emotion to optimize your campaigns, landing pages, emails, websites and customer journeys you will finally:

  • UNDERSTAND your customers better and know exactly what they need at every stage of their purchase.
  • MAKE 20X MORE SALES, GROWTH & REVENUE without wasting another dollar (or minute) on changes that yield no results.
  • OWN your test results because you can use insights from both wins and losses to grow every aspect of your business.

INSTEAD of desperately testing random elements— like your headline, buttons & calls-to-action— you’ll know what to change and HOW.

It doesn’t matter if you’re selling…

  • A cardboard box
  • A B2B software
  • Dental implants
  • An app that tracks marketing results
  • Toilet paper

You have the ability to connect your product, service or experience to an emotion your customers’ crave more than anything EVEN if they don’t realize it yet…

And you don’t have to work for a million dollar brand to use emotion.Your customers are no different from the people who

...buy Lego, because it makes them feel like children again…

...are always first to purchase the hottest new software because it makes them feel smart and important….

...or who shell out 3X the average price of a car to get a BMW logo on the hood -because it increases their self esteem. It makes them FEEL good.

It’s time to start seeing your customers as more than just a device. A browser. A dot on a map. Or a man or woman.

Emotion Sells: The Masterclass

The only on-demand training program to show you how emotions move your unique customer to say ‘YES’ time after time.

What if you could:
  • 10X the results you get for your business, boss or clients.
  • 10X your salary or the fees you charge
  • 10X your confidence every time you make a change on a page, launch a test or pitch ideas to your boss, client or team.

Custom-designed for digital marketers, optimization teams, founders and freelancers, the ‘Emotion Sells: The Masterclass’ is the missing link in your growth strategy:

Emotion Sells: The Masterclass
  • 20+ easy to follow lessons and video trainings. Practical 10-15 minute lessons you can put to practice immediately to increase conversions.
  • Access to 20+ templates, checklists and insider conversion optimization resources - these are the very ones I use these with ALL my clients, and the very ones you can use with your clients starting ASAP.
  • Weekly office hours access with me, Talia, where I’ll give you personal feedback, keep you accountable and answer every question you've got when it comes to optimizing for emotion.
  • Live group coaching calls with me, Talia and surprise guest experts, twice a month, every month so you can ask all your questions, get feedback on your work and brainstorm new ideas.
  • A private, student-only community where you can connect with peers, share ideas, and get feedback from people who get you.
  • Live AMA’s with expert guests -- Marketers who work with the biggest brands in the world, in our community answering your specific questions.

Get the Exact Framework I Used to:

INCREASE REVENUES BY 86% on a top fashion e-commerce site (below) in less than one month by using two emotional triggers to nail the messaging, design, color psychology, images, UX, and call-to-action.

INCREASE SIGN UPS BY 316% on a landing page for an online presentation platform by using emotional triggers (copy and design).

INCREASE PAYING USERS BY 304% using emotional triggers (color, design, messaging, UX, call-to-action) to communicate the simplicity and high success rate associated with the dating service website.

This Masterclass Is Made To Eliminate Every Frustration You Have When It Comes To…


Take the guesswork out of high-converting websites.

In just 6 weeks, you could round out your optimization strategy and build-in “emotion sells” techniques that will help you:
  • Get into your customers’ heads so you can speak their language, build trust and increase loyalty.
  • Fix the leaks in your funnel so you can double your sales, leads, and downloads..
  • Make more money for your clients or your business over and over again.

What You’ll Learn Inside Emotion Sells:

After you enroll you’ll get immediate access to 4 in-depth modules where I guide you step-by-step through the work required to optimize your websites, landing pages and emails.

Emotion Sells curriculum
Module 1

Mapping out your path to emotions and conversions

  • We’ll do a complete overview of Emotion Sells techniques and the step-by-step process we’ll go through to increase your conversions with emotion.
  • We’ll dive into the the foundations of the emotional targeting framework and review the step-by-step process that uses emotions to grow conversions.
  • Explore real-life case studies, examples and best practices you can apply in your business immediately.
  • Understand the 3 most important pillars of emotional targeting and how you can use each one to grow and increase conversion rates immediately.
Module 2

Getting into your customers’ and clients heads

  • Discover exactly why customers buy from you, what their emotional drivers are, their concerns, hesitations and how they expect you to speak to them.
  • Discover the pitfalls and leverage of your competitors, learn to critique your current assets from an emotional standpoint, discover where your team is and what your customers think about you, using my frameworks, worksheets & checklists.
  • We’ll identify your customers’ emotional triggers, layout your content strategy, new testing ideas and your key messages from that day on.
Module 3

Optimizing with emotion

  • Define the images, colors, fonts, social proof and other elements you need to use based on your customer’s emotional triggers so you never have to waste time and energy creating websites your customers don’t care about.
  • Follow the examples and frameworks I use to map out AB testing ideas or launch new variations without testing.
  • Complete the Emotional Targeting Framework, which includes 2 complete A/B test outlines you can use to:
    • Test immediately
    • Align with your team
    • Prepare a testing plan
    • Map out design & copy for every single ad, landing page, pricing page, Email marketing campaign, and funnel you launch
Module 4

Putting your work to the test

  • Map out the final 4 hypotheses you want to test, based on the Emotional Targeting Framework.
  • Learn how to:
    • Run meaningful A/B tests.
    • Share this framework with your designer.
    • Reuse this framework in future tests.
  • Watch as I walk-through additional case-studies and map out the exact step-by-step process I used to double and triple their conversion rates.

Practical Lessons You Can Use to Increase Conversions Immediately

Talia Wolf

The course consists of short action-oriented video lessons that are anywhere between 10-15 minutes. You can watch the video lesson, and then, jump into your task for the week

Video lessons feature popular topics like…
  • How to choose the right colors and images for your designs
  • How to write effective surveys
  • How to write persuasive copy
  • How to discover what emotions drive your customers
And in the end you’ll be able to apply for a Certificate of completion.…

If you complete the course and homework, yu’ll receive an certificate of completion you can post on your social profiles and website.

Course Materials and Resources

Emotion sells templates

You’ll get access to all the resources, checklists, templates and worksheets I use with all my clients.

20+ ready-to-use templates, worksheets and checklists to fast-track your progress, save you time and keep you in check including:

  • The emotional targeting worksheet, including 223 different emotional triggers you can use to increase conversions
  • The Color Persuasion Wheel – to choose persuasive colors for your designs
  • Access to my EXCLUSIVE 80+ questionnaire I send out to all my clients.
  • Survey templates with 40+ sample questions you can use immediately
  • Checklists for A/B testing and for choosing images, fonts and colors
  • 10 key insights from case studies that you can apply in your optimization process
  • My complete list of stock photo sites and images I use for my clients
  • 100+ copy formulas
  • The exclusive competitor analysis and SWOT worksheet
  • Social proof worksheets and templates
  • The complete emotion targeting framework
  • Any many more
Emily Schickli
“There are so many actionable practices, guides, and worksheets that you can use for years to come.”
Emily Schickli, Email Marketing Manager at Course Hero

Private Community & Ongoing Support

All the help you need in our private communities & by-monthly calls from Talia, her team and guest experts!
Emotion sells slack
  • Weekly office hours access with me, Talia focused on your unique roadblocks. You send me your homework or pages and get personal feedback from me, actionable insights, guidance and ideas for optimizing your landing pages, campaigns, emails and websites.
  • By-monthly live group coaching calls with me and surprise guest experts, to answer all your questions, learn new bonus lessons, get feedback on your work and brainstorm new ideas.
  • A private, student-only community - You never have to optimize alone, again, with daily access to Talia and a supportive community of savvy marketers . A private community, featuring the most zealous and supportive digital marketers on the web (AKA the type of people you want to hang with online).
  • Live AMA’s with expert guests -- Marketers, SEO & PPC managers, designers, heads of marketing, copywriters and more, in our community answering your specific questions.
Dawn Barson
“The access to Talia is invaluable. Her years of experience and insight alone can help you grow your CRO skills 10 fold.”
Dawn Barson, Co-founder, Inbound Marketing Strategist

How Freelancers are Using Emotion Sells to Grow Their Business

Dave Brennan

“My client’s leads are up 400%!"

"I'm applying what I’ve learned from the masterclass for my clients’, and we’re killing it! One client’s leads are up 400% and we now have clients who will spend $100k with us this year! My campaigns have been so effective that my clients hope I won’t get too busy for them."
Dave Brennan, Business Development Manager
Wes Bush


"Talia's course helps launch careers forward. The course changed my approach to marketing and as a result I now have $90,000 year clients!"
Wesley Bush, Marketing Scientist at Traffic Is Currency
Anna O'Byrne

“The single most useful course I’ve taken”

"It's like no other course I've seen. I now have more confidence in my authority because my recommendations are based on a proven system"
Anna O'Byrne, Content Marketing & Copywriting for Small Businesses
Emily Schickli

”So many actionable practices, guides, and worksheets to use for yearts to come”

I feel more confident when creating landing pages, I have ample customer research that I can leverage when creating content, and I have a clear plan of action of what to do next in my business"
Emily Schickli, Email Marketing Manager at Course Hero

How Founders are Using Emotion Sells to Grow Their Business

Gary Dean

"My landing page conversions are up 25%!”

"I've completed two of the four modules in Talia's Emotion Sells masterclass and my landing page conversions are up 25%, can't wait to see the full results!"
Gary Dean, Owner at GLD Media Solutions
Steven Sashen

"We got a 20.3% conversion lift!"

”I really appreciated that Talia was personally paying attention. It wasn’t just the material of the course, she was actively involved on Facebook. She was very responsive via email and on Facebook. The personal attention was really important. We’ve also decreased our bounce rate by 8%. That’s huge.”
Steven Sashen, CEO at XeroShoes
Michael Gremley

“No more frustration or hoping to improve conversions”

“We were so frustrated trying to throw marketing ideas against the wall and hope they improved conversions. Talia’s class taught us how to get deeper insights into why our customers buy from us and how to methodically turn those insights into landing pages and sales funnels. It dramatically reduces the risk of wasting precious time and marketing dollars on strategies that won’t work.”
Michael Gremley, President at Natural Acne Clinic

Enroll Now and get Emotion Sells: The Masterclass for Half Price

Simply choose your preferred payment plan and get started immediately
Cashflow Friendly
(Get lifetime access with 12 monthly payments of)
Instant Savings
(Get lifetime access and save $367)

30-Day 100% Money-Back Gaurantee

image description

IF YOU COMMIT YOUR TIME, ENERGY, AND ATTENTION TO THIS COURSE. I’m committed to teaching you how to use emotion to increase your ROI.

At any time during the first 30 days of this Masterclass, if you’ve given it a fair shot & completed your homework, and the course hasn’t helped increase your conversions, just email [email protected] and I’ll give you a refund.

Hey there! I’m Talia

When I’m not teaching this Masterclass I’m helping a select number of clients 10X their conversions using this exact framework.

After co-founding a conversion optimization agency that focuses on emotion, today I run a consulting business and lead CRO training workshops around the globe.

Talia Wolf Conversion

Why did I turn the method I use in my $20K service into a masterclass?

When I started out as an optimizer, I’d test random stuff based on tips I read in blog posts.

I followed all sorts of best practices and… basically hoped for the best.

But the (lack of) results got me thinking:

There had to be a better way, right?

A way to consistently help my clients increase their conversions.

That’s when I decided to develop my own way.

Once I used this framework to optimize all of my clients’ websites ,I started teaching parts of it on stages at events such as MozCon, CTAConf, Google and many others.

As I shared this framework (and my optimization struggles) the same thing kept coming up over and over…

Turns out almost everyone was struggling the way I did.

Everyone was hitting the same problems I used to.

That’s when I realized that it wasn’t enough to just use this framework to improve my clients’ results.

This is something founders, marketers and agency owners needed to learn themselves in order to truly grow their entire business.

After fielding questions about the process and framework I use to 10X conversions for my clients I decided to build this masterclass.

Because I want to help people like me out of the optimization hamster wheel.

I want to help you get the results you and your clients deserve.

If you know me or have seen me on stage, you already know that I love to teach, share and empower others.

It makes me feel good to help and impact those who really want to learn and become better at what they do. (<-- my emotional drivers)

And, yes.

I charge clients $20K using this exact framework...

So imagine what YOU’LL be able to charge in your business OR the value you can bring to ANY company.


Once you master the method I’ve tested with hundreds of clients, you’ll never have to second-guess yourself again.

  • You’ll finally hit conversion rates that seemed unimaginable only weeks ago.
  • You’ll build a fiercely loyal community of customers, because you’ll finally speak to their emotions, needs, concerns and motivations (...and they’ll love you for it).
  • You’ll feel confident when you present your work to clients or colleagues, because you’ll be able to defend your choices and the process behind it every single time.

If you’re ready to join me in EMOTION SELLS: THE MASTERCLASS and finally hit record-breaking conversion rates repeatedly, this is your moment.

Enroll Now and get Emotion Sells: The Masterclass for Half Price

Simply choose your preferred payment plan and get started immediately
Cashflow Friendly
(Get lifetime access with 12 monthly payments of)
Instant Savings
(Get lifetime access and save $367)

Still not sure?

Don't just take my word for it. Take the word of the biggest names in marketing

If you have a chance to work with Talia, don’t miss the opportunity...”

Rand Fishkin

“Talia Wolf is one of the rare people who can simultaneously command a room, provide unique, actionable information, and maintain humor, humility, and entertainment throughout…

If you have a chance to work with Talia, don’t miss the opportunity.”

Rand Fishkin, Founder of Moz

...Talia is one of the top people in the world to learn from.”

Joanna Wiebe

“If you’re struggling to get real results from your CRO efforts, Talia is one of the top people in the world to learn from.

Her emotional targeting approach helps her bring in consistently strong results for her clients and brings new AHA moments to those lucky enough to see her speak at marketing conferences worldwide.”

Joanna Wiebe, Co-founder of Copy Hackers and Airstory

“Talia makes me want to go fix things that I know make sense for me and my business.”

Wil Reynolds

“I’ve seen Talia present a few times, each time I walk away having head smacking moments, where things that have been staring me in the face for years and could help my business have been ignored.

Talia makes me want to go fix things that I know make sense for me and my business.”

Wil Reynolds, Director of Digital Strategy at SEER Interactive

“I don’t know of anyone who gets the emotional side of conversion better than Talia.”

Oli Gardner

“I first met Talia when she spoke at our conference—Unbounce CTA—and she pulled one of the boldest moves I’ve ever seen a speaker make on stage…

Talia turned her presentation into a LIVE—this shit could go wrong at any minute—workshop with a *very* lucky attendee.

It takes moxie to even think of pulling that off-the-cuff move, which is why Talia is not only a talented and very charming speaker, she’s also a teacher.

Her content is original—I don’t know anyone who gets the emotional side of conversion better than Talia.”

Oli Gardner, Co-Founder of Unbounce

“...You should pounce on the opportunity to take Talia’s Masterclass before your competitors do.”

Bryan Eisenberg

"When you need a practical approach to help you reach the hearts of your customers...

I...and persuade their minds to take action (and drive revenue), then you should pounce on the opportunity to take Talia's course before your competitors do."

Bryan Eisenberg, CRO Godfather and Partner at BuyerLegends

Enroll Now and get Emotion Sells: The Masterclass for Half Price

Simply choose your preferred payment plan and get started immediately
Cashflow Friendly
(Get lifetime access with 12 monthly payments of)
Instant Savings
(Get lifetime access and save $367)