How to Write Emails That Actually Convert
FREE EMAIL MARKETING COURSE
It's time to say goodbye to boring, generic, barely converting emails.
Enroll (for free) to learn from the world's top email marketing experts:
Write Emails That Make Money (and Readers Smile)
It's time to whip your emails into shape.
This is your opportunity to explore the anatomy of high converting emails. What works and what doesn't? Step-by-step, you'll learn how to plan, write, design, send and test emails that actually make you money. And yes, it's really free.
This course will take the guesswork out of email marketing. If you send email, this 5-day course will make you money. Seriously, it's for you, whether you're:
- An in-house marketer working on maximizing your results and boosting your conversions;
- An entrepeneur growing your own business; or
- A freelancer working on delivering better results for your clients.
You'll get email marketing advice from experts who have been there, done that. Steal our best secrets and walk away with the exact process we use to 10X our email campaigns.
The entire course will be delivered straight to your inbox. Learn on your own time at your own pace. After just 5 days of lessons, you'll be ready to hit send.
SAVE YOUR SPOT
LEARN FROM THE BEST
Learn from some of the brightest minds in email marketing and growth:
Your 5-Day, Step-by-Step Guide to Emails That Convert
Day 1: Researching and Planning Your Email
In this lesson, you'll learn:
- How to define your reader.
- How to identify your reader's intent and goals.
- The difference between transactional and promotional emails (and why it matters).
- How to create a meaningful email outline.
Day 2: Writing Your Email
In this lesson, you'll learn:
- How to write a click-worthy email subject.
- How to optimize your entire email preview pane to boost your open rate.
- The art and science of compelling storytelling.
- The perfect length for maximum conversions.
- How to craft a call to action that actually inspires action.
Day 3: Designing Your Email
In this lesson, you'll learn:
- The importance of visual hierarchy (and how to use it effectively).
- How to choose the right images and colors.
- What image blocking is and how to deal with it.
- How to perfect your layout and formatting.
- How to properly wireframe an email.
Day 4: Sending Your Email
In this lesson, you'll learn:
- The best days and times to send emails.
- The 4 core factors of deliverability that ensure your email actually makes it to inboxes.
- How spam filters work (both bot and human), and what that means for you.
- How to conduct proper quality assurance before hitting send.
Day 5: Measuring and Testing Your Email
In this lesson, you'll learn:
- The importance of setting email marketing goals that actually make you money.
- How to master email segmentation.
- How to master email personalization.
- Why A/B testing matters in email marketing.
- How to run meaningful A/B tests that really boost your ROI.
Your 5-Day, Step-by-Step Guide to Emails That Convert
Day 1: Researching and Planning Your Email
In this lesson, you'll learn:
- How to define your reader.
- How to identify your reader's intent and goals.
- The difference between transactional and promotional emails (and why it matters).
- How to create a meaningful email outline.
Day 2: Writing Your Email
In this lesson, you'll learn:
- How to write a click-worthy email subject.
- How to optimize your entire email preview pane to boost your open rate.
- The art and science of compelling storytelling.
- The perfect length for maximum conversions.
- How to craft a call to action that actually inspires action.
Day 3: Designing Your Email
In this lesson, you'll learn:
- The importance of visual hierarchy (and how to use it effectively).
- How to choose the right images and colors.
- What image blocking is and how to deal with it.
- How to perfect your layout and formatting.
- How to properly wireframe an email.
Day 4: Sending Your Email
In this lesson, you'll learn:
- The best days and times to send emails.
- The 4 core factors of deliverability that ensure your email actually makes it to inboxes.
- How spam filters work (both bot and human), and what that means for you.
- How to conduct proper quality assurance before hitting send.
Day 5: Measuring and Testing Your Email
In this lesson, you'll learn:
- The importance of setting email marketing goals that actually make you money.
- How to master email segmentation.
- How to master email personalization.
- Why A/B testing matters in email marketing.
- How to run meaningful A/B tests that really boost your ROI.
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