Your 5-Day, Step-by-Step Guide to Emails That Convert
Day 1: Researching and Planning Your Email
In this lesson, you'll learn:
- How to define your reader.
- How to identify your reader's intent and goals.
- The difference between transactional and promotional emails (and why it matters).
- How to create a meaningful email outline.
Day 2: Writing Your Email
In this lesson, you'll learn:
- How to write a click-worthy email subject.
- How to optimize your entire email preview pane to boost your open rate.
- The art and science of compelling storytelling.
- The perfect length for maximum conversions.
- How to craft a call to action that actually inspires action.
Day 3: Designing Your Email
In this lesson, you'll learn:
- The importance of visual hierarchy (and how to use it effectively).
- How to choose the right images and colors.
- What image blocking is and how to deal with it.
- How to perfect your layout and formatting.
- How to properly wireframe an email.
Day 4: Sending Your Email
In this lesson, you'll learn:
- The best days and times to send emails.
- The 4 core factors of deliverability that ensure your email actually makes it to inboxes.
- How spam filters work (both bot and human), and what that means for you.
- How to conduct proper quality assurance before hitting send.
Day 5: Measuring and Testing Your Email
In this lesson, you'll learn:
- The importance of setting email marketing goals that actually make you money.
- How to master email segmentation.
- How to master email personalization.
- Why A/B testing matters in email marketing.
- How to run meaningful A/B tests that really boost your ROI.