Write Emails That Make Money (and Readers Smile)
It’s time to whip your emails into shape.
This is your opportunity to explore the anatomy of high converting emails. What works and what doesn’t? Step-by-step, you’ll learn how to plan, write, design, send and test emails that actually make you money. And yes, it’s really free.
This course will take the guesswork out of email marketing. If you send email, this 5-day course will make you money.
Seriously, it’s for you, whether you’re:
It’s time to whip your emails into shape.
This is your opportunity to explore the anatomy of high converting emails. What works and what doesn’t? Step-by-step, you’ll learn how to plan, write, design, send and test emails that actually make you money. And yes, it’s really free.
This course will take the guesswork out of email marketing. If you send email, this 5-day course will make you money.
Seriously, it’s for you, whether you’re:
An entrepeneur growing your own business; or
A freelancer working on delivering better results for your clients.
You’ll get email marketing advice from experts who have been there, done that. Steal our best secrets and walk away with the exact process we use to 10X our email campaigns.
The entire course will be delivered straight to your inbox. Learn on your own time at your own pace. After just 5 days of lessons, you’ll be ready to hit send.
Learn from the best
Learn from some of the brightest minds in email marketing and growth:
Talia Wolf
Founder & Chief Optimizer
GetUplift
Brian Dean
Founder & CEO
Backlinko
Joanna Wiebe
Co-Founder
Copy Hackers & Airstory
Ryan Schwartz
Content Marketer & Lead Writer
High Concept Creatives
John Bonini
Director of Marketing
Databox
Andy Crestodina
Co-Founder
Orbit Media
Shanelle Mullin
Content & Growth
Shopify
Janet Choi
Director of Marketing
Customer.io
Raphael Paulin-Daigle
CEO
SplitBase
Tarzan Kay
Founder
Tarzan Kay Copywriting
Linda Grant
Head of Marketing
Vero
Your 5-Day, Step-by-Step Guide to Emails That Convert
Day 1: Researching and Planning Your Email
In this lesson, you’ll learn:
How to define your reader.
How to identify your reader’s intent and goals.
The difference between transactional and promotional emails (and why it matters).
How to create a meaningful email outline.
Day 2: Writing Your Email
In this lesson, you’ll learn:
How to write a click-worthy email subject
How to optimize your entire email preview pane to boost your open rate
The art and science of compelling storytelling
The perfect length for maximum conversions
How to craft a call to action that actually inspires action
Day 3: Designing Your Email
In this lesson, you’ll learn:
The importance of visual hierarchy (and how to use it effectively)
How to choose the right images and colors
What image blocking is and how to deal with it
How to perfect your layout and formatting
How to properly wireframe an email
Day 4: Sending Your Email
In this lesson, you’ll learn:
The best days and times to send emails
The 4 core factors of deliverability that ensure your email actually makes it to inboxes
How spam filters work (both bot and human), and what that means for you
How to conduct proper quality assurance before hitting send
Day 5: Measuring and Testing Your Email
In this lesson, you’ll learn:
The importance of setting email marketing goals that actually make you money
How to master email segmentation
How to master email personalization
Why A/B testing matters in email marketing
How to run meaningful A/B tests that really boost your ROI