The A-Z guide to landing pages that delight prospects and increase your conversions dramatically. 

Start Creating High-Converting Landing Pages Today 

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The A-Z guide to landing pages that delight prospects and increase conversions dramatically. 

Start Creating High-Converting Landing Pages Today

Grab your free copy of the landing page guide below:

Brought to you by

Most landing pages suck...

They really do.  

No sweat. Mine used to suck, too. Know why?  

...Because all of those landing page best practices and blog posts that I spent so much time reading and dissecting didn't warn me that they most likely weren't going to work. 

 ...Because the combination of asking colleagues, Googling for tips and listening to "experts" who were absolutely sure "you just need to make the button bigger" didn't help me get the results my clients wanted.  

...And because I got struck down by confusing, misleading, and impractical advice written by people who had never actually run an A/B test or tried to optimize a landing page on their own.  

So yeah, most landing pages suck.  

Maybe you can relate...?  

That's why I created this guide for you.  

It's the step-by-step process for creating landing pages you can feel confident in, that will actually deliver the results you've always wanted.  

Check out what's included below.

Your Step-by-Step Guide to Landing Pages That Convert

Here's a quick look at how I'm going to help solve your landing page worries once and for all...

Chapter 1: Getting started with landing pages 

In this chapter, you'll learn:

  • What is a landing page and why you need dedicated landing pages for each campaign.
  • Landing page best practices (and how to approach them)
  • Top recommended tools to use by experts (including exclusive offers from Hotjar and Leadpages)

Chapter 2: The value proposition (AKA- Why people should choose YOU)

In this chapter, you'll learn:

  • What a value proposition is and why it matters
  • The step-by-step process to finding your value proposition
  • Value proposition best practices and common mistakes

Chapter 3: How to write persuasive copy (even if you aren't a copywriter) In this chapter, you'll learn:

  • What is copywriting?
  • How to conduct copywriting research
  • Intro to messaging hierarchy and wireframing.
  • Copywriting best practices, formulas and common mistakes 

Chapter 4: UX and mobile optimization

In this chapter, you'll learn:

  • What is UX?
  • UX best practices and common mistakes to avoid
  • Why mobile matters and how it's different
  • How to properly test on mobile 

Chapter 5: Testing your landing pages

In this chapter, you'll learn:

  • How to tell if you have enough traffic to run AB tests
  • How to run proper (frequentist) tests
  • Intro to landing page statistics and data
  • How to optimize your landing pages without testing 

Chapter 6: SEO for Landing Pages

In this chapter, you'll learn:

  • What is SEO and why it matters for your landing pages
  • SEO best practices and common mistakes
  • CRO vs. SEO: How to balance the two
  • How to test your landing pages' SEO 

Chapter 7: Landing page forms

In this chapter, you'll learn:

  • How to optimize form labels
  • How to choose and optimize input fields
  • How to increase form actions
  • How to help people complete a form
  • Validation, keyboards and other key elements of a successful form
  • Intro to form analytics. 

Chapter 8: Call to action buttons

In this chapter, you'll learn:

  • What is a call to action (AKA the CTA)?
  • The most important CTA guidelines and rules
  • Top CTA examples and formulas you can use
  • CTA best practices and common mistakes  

Chapter 9: Relevant traffic

In this chapter, you'll learn:

  • Why quality is better than quantity
  • Intro to organic traffic sources
  • Intro to paid traffic sources
  • How to test and optimize your traffic sources 

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Meet the authors of this step-by-step guide for high-converting landing pages

Hi there – I'm Talia!  

I'm the founder of GetUplift - the CRO consultancy and training space top brands turn to when they want to optimize their funnels and create experiences people love to convert to.  

After co-founding a successful conversion optimization agency and providing conversion optimization services for many high-growth companies, I developed a new emotion and persuasion-based optimization framework as a way to generate more revenue, leads, engagement and sales for my clients and students.  

I've been invited to teach on hundreds of stages including Google, MozCon and CTAconf. And was recently listed as one of the most influential experts in conversion optimization.  


Shanelle Mullin

Hi there – I'm Shanelle!  

I'm a jill-of-all-trades marketer with a 12-year background in growth, marketing and optimization.  

By day, I'm the Customer Acquisition Program Manager, CRO at Shopify, the fastest growing SaaS company in history.  

By night, I'm a freelance writer in the conversion rate optimization space and a speaker. I was recently named one of the top experts in conversion rate optimization.. 

These worldwide experts share their frameworks in this guide too

Get the play-by-play worldwide experts use to optimize their own landing pages

Joanna Wiebe

Joanna Wiebe The OG of Conversion Copywriting Copy Hackers

Brian Dean

Brian Dean THE SEO expert Backlinko

Oli Gardner The Landing Page Guru Unbounce

Els Aerts Queen of user research AG Consult

Brian Cugelman The Behavioral Scientist AlterSpark

Andy Crestodina

Andy Crestodina The King of Content & Analytics Orbit Media

Justin Rondeau Marketing & Martech Leader Digital Marketer

Kira Hug Conversion Copywriter The Copywriter Club

Tara Robertson Marketing Strategy Sprout Social Inc.

Georgiana Laudi Master of SaaS Marketing Forget the Funnel

Claire Suellentrop Customer Research & SaaS Specialist Forget the Funnel

Lianna Patch Conversion Copywriter Punchline Conversion Copywriting

And many more...

Joel Klettke SaaS & B2B Conversion Copywriter Case Study Buddy

Karl Gillis UX & CRO Specialist AG Consult

Craig Sullivan Optimisation, Analytics, UX, AB testing Optimise or Die 

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