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Most landing pages suck…

They really do.

No sweat. Mine used to suck, too. Know why?

…Because all of those landing page best practices and blog posts that I spent so much time reading and dissecting didn’t warn me that they most likely weren’t going to work.

…Because the combination of asking colleagues, Googling for tips and listening to “experts” who were absolutely sure “you just need to make the button bigger” didn’t help me get the results my clients wanted.

…And because I got struck down by confusing, misleading, and impractical advice written by people who had never actually run an A/B test or tried to optimize a landing page on their own.

So yeah, most landing pages suck.

Maybe you can relate…?

That’s why I created this guide for you.

It’s the step-by-step process for creating landing pages you can feel confident in, that will actually deliver the results you’ve always wanted.

Check out what’s included below.

The Income Engine - Talia Wolf - Chief Conversion Optimizer

Your Step-by-Step Guide to Landing Pages That Convert

Here’s a quick look at how I’m going to help solve your landing page worries once and for all…

Chapter 1: Getting started with landing pages

In this chapter, you’ll learn:

What is a landing page and why you need dedicated landing pages for each campaign

Landing page best practices (and how to approach them)

Top recommended tools to use by experts (including exclusive offers from Hotjar and Leadpages)

Chapter 2: The value proposition (AKA- Why people should choose YOU)

In this chapter, you’ll learn:

What a value proposition is and why it matters

The step-by-step process to finding your value proposition

Value proposition best practices and common mistakes

Chapter 3: How to write persuasive copy (even if you aren’t a copywriter)

In this chapter, you’ll learn:

What is copywriting?

How to conduct copywriting research

Intro to messaging hierarchy and wireframing

Copywriting best practices, formulas and common mistakes

Chapter 4: UX and mobile optimization

In this chapter, you’ll learn:

What is UX?

UX best practices and common mistakes to avoid

Why mobile matters and how it’s different

How to properly test on mobile

Chapter 5: Testing your landing pages

In this chapter, you’ll learn:

How to tell if you have enough traffic to run AB tests

How to run proper (frequentist) tests

Intro to landing page statistics and data

How to optimize your landing pages without testing

Chapter 6: SEO for Landing Pages

In this chapter, you’ll learn:

What is SEO and why it matters for your landing pages

SEO best practices and common mistakes

CRO vs. SEO: How to balance the two

How to test your landing pages’ SEO

Chapter 7: 7: Landing page forms

In this chapter, you’ll learn:

How to optimize form labels

How to choose and optimize input fields

How to increase form actions

How to help people complete a form

Validation, keyboards and other key elements of a successful form

Intro to form analytics

Chapter 8: Call to action buttons

In this chapter, you’ll learn:

What is a call to action (AKA the CTA)?

The most important CTA guidelines and rules

Top CTA examples and formulas you can use

CTA best practices and common mistakes

Chapter 9: Relevant traffic

In this chapter, you’ll learn:

Why quality is better than quantity

Intro to organic traffic sources

Intro to paid traffic sources

How to test and optimize your traffic sources

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Meet the authors of this step-by-step guide for high-converting landing pages

Hi there, I’m Talia.

I’m the founder of GetUplift – the CRO consultancy and training space top brands turn to when they want to optimize their funnels and create experiences people love to convert to.

After co-founding a successful conversion optimization agency and providing conversion optimization services for many high-growth companies, I developed a new emotion and persuasion-based optimization framework as a way to generate more revenue, leads, engagement and sales for my clients and students.

I’ve been invited to teach on hundreds of stages including Google, MozCon and CTAconf. And was recently listed as one of the most influential experts in conversion optimization.

Hi there – I’m Shanelle!

I’m a jill-of-all-trades marketer with a 12-year background in growth, marketing and optimization.

By day, I’m the Customer Acquisition Program Manager, CRO at Shopify, the fastest growing SaaS company in history.

By night, I’m a freelance writer in the conversion rate optimization space and a speaker. I was recently named one of the top experts in conversion rate optimization.