Stop me if this doesn’t sound familiar,
You read about an AMAZING best practice that works every time.
Or you check out the competitor’s website and say – “These guys are killing it, this is what we need to do too!”
So, you walk into your office determined to kick off the best campaign ever. You write down your strategy on a whiteboard, assemble the team and get everyone on board with the new campaign, design or AB test you want to run.
Numerous Google Docs are filled with new copy, new designs start to roll out, and you’ve even managed to somehow get your dev team to actually help you launch the new campaign.
Yes. This is going to be it! This idea and is going to work.
I mean, it’s worked for everyone else. So why not us too?
And then the results start to roll in.
Despite all that hard work and enthusiasm… low sign-ups or purchases, average response rate and meaningless uplifts (if any).
“What went wrong?”
Is probably what you’re asking yourself at this point.
As a conversion optimization specialist, I’ve seen many companies in the same situation.
In fact, I’ve been there myself — Countless times.
When I started out, I used to pour my blood, sweat, and tears into launching AB tests that would barely move the needle.
So allow me to cut to the chase and tell you exactly why this happens to so many marketers:
#1 You don’t have the right process in place. So you randomly optimize stuff on a page, in an email, perhaps change the color of a button or rewrite a headline according to something you read and wait for it to work. Surprise, it doesn’t.
#2 And, you continuously launch campaigns or products that focus on your product, features or pricing. Stuff that just doesn’t resonate with your customers.
This is exactly what we’re about to tackle during our first ever free online summit. A full day of CUSTOMER-CENTRIC marketing.
This isn’t about tactics, best practices or hacks.
This is about real learning, a note-taking, mind-exploding-with-ideas kind of event that will take you to the next level.
A full day of learning from the top experts in the world.
And it’s all for FREE. [x_line]
So why are we doing this?
Because I just don’t know how to keep “trade secrets.”
I share everything I do and learn so others can do the same.
I want to short-track your path to 10x-ing conversions on your landing pages, your website, your email sequences and any campaign you launch, and luckily I’m surrounded by some great people who want to do the same.
These are big players I’ve been honored to share the stage with at events like MozCon, CTAConf, Conversions at Google, CXL Live, WistiaFest and many others.
This is just like a real conference, only free and online. So you won’t have to travel anywhere or take time off work.
What will you have to do?
Clear the time in your calendar, open a Google doc and start typing.
Before I get into the details of every session, here are the important details:
- When: July 26, from 9:30 am EST (ALL DAY EVENT)
- Where: Get the full speaker agenda and link for the event here. [x_line]
What’s In It For You?
The #GetUplift Online Summit is geared to help you scale your business and help you with *real* strategies that aren’t available in the day-to-day online world.
Our speakers will be sharing their own frameworks, spreadsheets and processes they use for their own business and/or clients.
During these 45-minute sessions, we’ll teach you to build products that stick, launch campaigns that convert and run businesses that never stop growing.
You’ll get actionable-tips and guides you can start using immediately. [x_line]
What You’re Going to Learn
Let’s take a sneak peek at the sessions we’ve got lined up for you:
#1 Build A Retention Model For Continuous Growth
Kicking off the day we have Valentin Radu, Founder, and CEO of Omniconvert, one of the smartest people I’ve met. He has hands-on experience in conversion optimization, building technology, running an agency and working with the most advanced tools out there.
Valentin will be introducing us to the ‘Recency-Frequency-Monetary’ model that helps increase retention rates within the first 30-days of your customer’s lifecycle. This session will show you exactly how to not just turn visitors into customers, but how to keep them coming back. Here’s what you’re going to learn:
- How to use the RFM model to increase retention within the first 30 days of your customer’s purchase
- How to create loyalty programs that drive exponential growth
#2 Align SEO With YOUR Customer’s Behavior
Aleyda Solis (the queen of SEO) is an international consultant, author and the founder of Orainti. When I first met Aleyda on stage, it was at SearchLove, London. Hers was the talk everyone was waiting for, and she did not disappoint. I’ve had the pleasure of learning from Aleyda countless times, and I can’t wait for her to share her methods for connecting SEO to what your customers really want. The breakdown:
- How to connect your SEO with your audiences’ search behavior
- Identify which main queries your competitors are targeting that drive the best results
- Which are the best query opportunities to target your customers per device, content formats & areas
#3 Connect With Your Customers To 10X Conversions
Talia Wolf (that’s me), Founder & Chief Optimizer at GetUplift. I’ll be walking you through the frameworks I use to write, design and optimize customer journeys using emotion. These exact frameworks have helped me deliver an average of 160% increase in ROI for my clients.
I’ll also share an “insider’s only” look at Emotion Sells: The Masterclass, their course where I teach you EVERYTHING I know about EMOTIONAL TARGETING so you can kick ass in your business, increase your revenue, and make your optimization process more efficient & effective. Plus I’ll offer a special bonus for you early-adopters who like to stay ahead of the crowd.
What you’re going to learn:
- How to tap into your customers’ emotions and understand their desires, needs, concerns, and motivations
- The exact 4 step process to create high converting funnels that customers love to convert to
#4 Create Content That Converts
I met Andy for the first time at Conversion Conference in Chicago and have been following his work ever since. Over the last 17 years, Andy has given web strategy and marketing advice to 1000+ businesses. He’s a top-rated speaker at marketing conferences and is dedicated to teaching marketing.
What you’re going to learn:
- Why most websites fail today, according to 12 years of research
- How to create a conversion map that guides visitors thoughts and actions
You’ll leave with new insights into the psychology of your visitors and new ideas that will make an immediate impact.
#5 Change Failing Messages Into Copy That Converts
Jo and I first met at Call to Action Conference by Unbounce and have stuck together ever since. She is the BEST (!!) conversion copywriter in the world and has trained thousands to write high-converting copy for websites and campaigns. Jo will be teaching a crash course in finding the right words that resonate with your customers and convert them.
#6 Build High-Converting Campaigns For Your Customers
Claire Suellentrop, Founder at LoveYourCustomers. Previously director of marketing at Calendly, Claire helps SAAS businesses get into their users’ heads and create engaging, high-converting marketing assets. Claire recently presented at the Call to Action conference and killed it. We got to spend time together during WistiaFest in Boston, and I just can’t wait for her to share the ‘Jobs to be Done’ method she uses to build high converting products
Claire will be teaching you…
- How ‘Jobs To Be Done’ (JTBD) helps you discover the fuel for drastically more relevant, high-converting marketing campaigns for your customers.
- How to implement the JTBD process within your organization
- The exact questions to ask to uncover your customers’ JTBD.
#7 [Workshop] Get Your Landing Page Evaluated
Michael Aagaard, Senior Conversion Optimizer at Unbounce is one of my favorite people to watch on stage. Michael has agreed to critique YOUR landing pages and funnels live during his session, so he’ll be delivering the hard truths everybody needs to hear and give out exact methods for optimizing your landing pages.
Only a few lucky businesses will get critiqued by Michael, so if you want to get your funnel evaluated, save your spot and follow the instructions here.
Personalize Your Messages For Every Single Customer
To say that Guillaume Cabane, VP of growth at Segment knows his stuff, would be an understatement. He is knee-deep into personalization, segmentation, and automation and he’s about to show us the step-by-step process of how he does it. Believe me, when I say, you do NOT want to miss this session. Guillaume, who’s also the former head of growth at Mention and business development at Apple will show you:
- How he uses APIs, data, and marketing tools at Segment to personalize their brand experience across their entire funnel.Including examples from their website, live chat, and even outbound email campaigns.
If real time API’s is your thing join Guillaume at 04:30 PM EST | 10:30 PM (CET) [x_line]
#9 Build Sustainable Relationships With Your Customers
I met Dana DiTomaso (President and Partner at KickPoint) on the stages of CTAConf, MozCon, and others and she never stops inspiring me. Dana is one of the highest rated speakers I’ve seen that actually walks the walk. Her agency focuses on building creative, data driven strategies for its customers and she’ll be showing us exactly how she does it during her session on retention optimization.
- How to reinforce the message that your customers made a good decision in choosing your company (how to show em’ that you still care about them and their needs).
- How to use segmentation to strengthen relationships with your current customers.
But Wait, There’s More
Our partners are offering some fabulous freebies for attendees, starting with SEMRush who will be giving you 2-weeks of free access to their advanced platform to level up your SEO, help you gain a significant advantage over your competitors and provide you with the most important insights to grow your business.
And there’s a lot more to come.
Save your spot here → https://getuplift.co/onlinesummit
Catch all the action live on our Twitter feed. Follow us on @getuplift_
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