Forget Everything You Know About Color Psychology and Read This Guide

Talia Wolf Conversion Optimization 2 Comments

There are thousands of infographics, images and guides explaining how different colors affect our emotions. Usually, these infographics look something like this: Red = anger Blue = trust Green = health A never-ending list explaining exactly what color creates what emotion. Countless businesses use these guides to determine the color of their brand, the background and hero image on their landing pages or the color of their call to action buttons. The problem? Color psychology doesn’t really work that way. Sorry to be the one to tell you this, but …