Ever looked at a big competitor’s site and thought: Whoa. They sure know what they’re doing? Maybe I should try something similar… Yeah… A lot of us have. Truth is, you never really know what lies behind your competitors’ design, messaging and strategy. And directly comparing your features, pricing and pages to their features, pricing and pages won’t really get your that far. But there’s a different type of competitor analysis you can do – one that will reveal the way their customers feel about the industry, the product and …